At the pastry shop " Pierre Herme Paris ", a charity event "Macaron Day" will be held today on June 21, and free distribution of macaroons and sales of limited-edition products are planned.
Macaron Day has been held in France for eight years. The activity was started by Pierre Hermé, the founder of the store, with the aim of collecting donations for children suffering from intractable diseases, but now it is an event in which many pastry craftsmen participate, and it is held on March 20 every year. There seems to be.

In Japan, the day of the summer solstice is set as Macaron Day, and activities are carried out in response to the philosophy. It is said that the collected donations will be used for medical care and welfare improvement through the "National Network for Supporting Children with Intractable Diseases".

The limited items to be sold are the limited gift box "Initiation" (8,400 yen) containing 20 flavors of macaroons, and Ryosuke Irie, who is an ambassador (public relations ambassador) on this year's macaroon day, is my favorite. Matcha macaroon "Depeise". In both cases, a portion of the proceeds of the product will be donated.


In addition, macaroons will be distributed free of charge at each store, and a donation box will be set up at the Aoyama boutique. At night, a macaron-making party "Macaron Night" will be held, and it will be a day where many people can connect through macaroons.