A new "Candy Box" flavor and six limited-time-only flavors commemorating the 40th anniversary of B-R Thirty-One ice cream, "40th Anniversary Selection," were released at Thirty-One stores nationwide.


The "Candy Box" flavor includes lemon & pineapple sorbet and orange & mango sorbet with five colors (blue, red, yellow, green, and orange) of Pop Rocks candies. The product is said to be as exciting as opening a candy box, with the sourness of lemon, the sweetness of pineapple, the freshness of orange, and the voluptuous sweetness of mango all tasted at the same time. Priced from 320 yen for a single regular size and up, it will be available until the end of August.

The six limited-time "40th Anniversary Selection" items are a selection of "six special flavors" from the many flavors that have appeared over the past 40 years. The selection includes the most popular flavors in the United States, the birthplace of Thirty-One, and the top three most requested flavors by customers. Prices start at 320 yen each for single and regular sizes. Details of the flavors are as follows


40th Anniversary Selection

Double Chocolate Cheesecake": The most popular cheesecake flavor in Thirty-One's history. (Available until the end of August)

Caramel Pre-Linen Cream: The most popular flavor in the U.S., the birthplace of Thirty-One (until the end of August). (until the end of August)

Carnival! Carnival!": A fun, colorful, pop flavor perfect for celebrations. (until the end of August)

Dicuri Ice Cream": Top one requested flavor, inspired by rum and lime cocktails, with a cool and refreshing taste. (Until the end of August)

Cotton Candy": Request #2, inspired by the colorful "cotton candy" popular at American carnivals. (Available until the end of July).

Top 3 requested "Thirty-One Love": A flavor with a tennis motif, with tennis balls dancing on a tennis court. (until the end of July).

Happy 4 You" is also available until June 28, featuring four flavors of mini-sized ice cream.