Speaking of mayonnaise, Kewpie. Speaking of Kewpie, mayonnaise.

Kewpie occupies 60% of the Japanese mayonnaise market. Not only the good taste, but also the cuteness of Kewpie may be playing a role in its popularity.

Kewpie-chan doll, a symbol of Kewpie
Kewpie-chan doll, a symbol of Kewpie

Then, a dream-like shop where you can eat delicious food while watching the cute Kewpie has opened. It is "Kewpie 3 Minute Cooking Minami Aoyama 3-chome Kitchen" in Minami Aoyama, Tokyo! Kewpie 3 Minute Cooking Minami Aoyama 3-chome Kitchen is a restaurant that opened to commemorate the 50th anniversary of the start of the cooking program "Kewpie 3 Minute Cooking". At the shop, you can enjoy a menu based on the recipe of the program, see valuable collections, and buy original goods.

I want to see it! I want to eat!

When I think about it, I immediately go to the eating editorial department. I got out of the office in the afternoon when I was hit by sleep and enjoyed the world of Kewpie. This is useful !?

■ Kewpie 3 Minute Cooking Minami Aoyama 3-chome Kitchen is located in a fashionable market

Kewpie 3 Minute Cooking Minami Aoyama 3-chome Kitchen is located at "246 COMMON Food Carts & Farmer's Market" near Omotesando Station. that? Actually, I've been in this market a while ago ... I think I overlooked it at that time. Hmmm, it's a little-known spot!

246 I came to COMMON Food Carts & Farmer's Market
246 I came to COMMON Food Carts & Farmer's Market

Go deeper into the market, which is lined with fashionable food stalls.

Fashionable shops are lined up
Fashionable shops are lined up

A corner like this that forgets the hustle and bustle of the city
A corner like this that forgets the hustle and bustle of the city

I found it at the end of the back! Kewpie's illustrations are shining on the wall!
It was at the end of the market!
It was at the end of the market!

■ Bright and open interior. BGM is also nice

Enter the store and ask them to guide you to the 2nd floor. An open room with terrace seats. Surrounded by wooden furniture, it has a warm and cozy atmosphere. Customers vary from families to students to one person. It seems that it can be used for lunch between work due to the location.


1st floor where you can see the kitchen
1st floor where you can see the kitchen

Bright and open second floor with terrace seats
Bright and open second floor with terrace seats

The BGM in the store is "Toy Soldier's March," which is played even after cooking for 3 minutes. The interior is calm, but the light background music makes you feel happy.

■ Full tea time menu! This time we have custard pudding

I arrived at the shop during tea time. I am at a loss for the rich menu. Hot cakes and panna cotta all look delicious! After worrying, choose " Custard pudding of special eggs". There are also various drinks. If you come with a few friends, it will be very exciting.

Various sweets to choose from
Various sweets to choose from

This time, I ordered "Custard pudding of special eggs"
This time, I ordered "Custard pudding of special eggs"

A few minutes to wait. "Custard pudding of discerning eggs" is now available! Kewpie chocolate is on top of the whipped cream. It's so black that I'm surprised! But cute! The contrast between the bright yellow of the egg and the wonderful color.

Bright yellow custard pudding
Bright yellow custard pudding

And the taste is ... Unlike the thick type that was popular for a while, it has a firm taste. You can feel the taste of the egg and it's delicious! It has a refreshing sweetness, so I can recommend it to people who are not sweethearts. It seems that the material used is an improved special egg. Kewpie is famous for his commitment to materials. Not only mayonnaise, but also sweet eggs!

Enjoy the rich egg flavor with a firm mouthfeel
Enjoy the rich egg flavor with a firm mouthfeel

By the way, the sweets also have a takeaway menu. "Egg Sable" with a big impact on Kewpie's face and Madeleine "Tamadonu" with a colon shape. It seems that it may be sold out, so it's safe to buy it before eating.

"Egg sable" and "Egg sable" for take-out
"Egg sable" and "Egg sable" for take-out

When I bought "Tamadonu" and ate it later, it had a luxurious taste with a tightly packed egg and butter flavor. Even if it's small, the satisfaction level is quite high!

Tamadonu with a luxurious taste
Tamadonu with a luxurious taste

■ What is the menu of dishes you care about?

I couldn't challenge this time, but what exactly is the menu that reproduces the recipe for Kewpie 3 Minute Cooking?

In the menu, in addition to home-cooked dishes such as simmered dishes and spaghetti, you can choose the "Popular dining table series" for a limited time. The "popular" that appears from March to May is "hamburger steak." You can choose from three flavors, from the "nostalgic and warm Showa flavor" of the 1970s to the "healthy, gentle, fluffy and melty" flavor of the 2000s.


The "Popular Dining Table Series" from March to May is a hamburger steak
The "Popular Dining Table Series" from March to May is a hamburger steak

What kind of "popular people" will appear after June? Keep an eye on it!

■ A collection that feels 50 years of history!

After eating deliciously, you can see various collections.
On the first floor of the store, you can feel the long history of the diorama that reproduces the studio of Kewpie 3 Minute Cooking, as well as materials such as past photographs and scripts.

A diorama that reproduces the recording studio
A diorama that reproduces the recording studio


Even what seems to be a costume room has been reproduced
Even what seems to be a costume room has been reproduced

Valuable materials such as scripts from the beginning of broadcasting are also exhibited
Valuable materials such as scripts from the beginning of broadcasting are also exhibited

Kewpie 3 Minute Cooking, which opened the program website in 1996 and released the official app and e-book version in 2011. I am looking forward to seeing what kind of evolution will be achieved in the next 50 years.

■ A lot of limited goods that will be transferred

Don't forget to bring souvenirs at the end. Inside the store, you can purchase Kewpie-chan related goods such as ballpoint pens and dolls. Mayonnaise in a cute jar is delicious to eat, cute to decorate, and looks like a perfect gift!

50th Anniversary Original Label Product Mayonnaise
50th Anniversary Original Label Product Mayonnaise

Original mug that you can choose from two types, red and black
Original mug that you can choose from two types, red and black

■ Open for a limited time!

From nostalgic Showa menus to authentic pastry chef sweets. Kewpie 3 Minute Cooking Minami Aoyama 3-chome Kitchen where you can enjoy a wide range of flavors. It will be open for one year from March 2013 to the end of February 2014, so please be careful not to miss an opportunity.

The season when the warm sunlight and wind are comfortable. Why don't you stretch your legs while taking a walk in the fashionable Aoyama and Omotesando areas?