With 47 local flavors and original flavors, a total of 48 flavors are available. Pay attention to the future of "ARB48"!
To celebrate the start of the new year, Red Bull Japan has added 47 local Red Bulls from each of the 47 prefectures and a total of 48 original Red Bull Energy Drinks to the new product lineup "ARB48 (April Red Bull 48). ) ”.
Local Red Bull appeared !? The name is "ARB48"
Local Red Bull is made from local specialties from 47 prefectures. On the website, the nicknames and "words" set for each are introduced.
For example, the Iwate version is "Giovanni Piriri". The words "Tune on your nose, Kyun on your heart!" Are added, and the can is deep green. What the hell is it tasted? I don't think there is any "wasabi taste".
Iwate "Giovanni Piriri". Maybe wasabi flavor ...?
The Kanagawa version is "Sardine Junior (s)". "It's tiny, but the motivation and umami are red sea bream!", But is it a sardine taste? Sardine taste ...
Kanagawa "Sardine Junior (sardines)". Sardine taste ...
The Osaka version, of course, has a takoyaki flavor and is "Takoyaki na". "I have a round face! I like it!" Takoyaki is printed on the can. I'm serious.
Osaka "Tako Yakina". The can is also a takoyaki pattern
In addition, there are 47 lineups with rich local colors, such as the Kagawa version "Koshiaruyo" and the Ibaraki version "Chikusei Watermelon", which is said to be "Yubari Melon is an eternal rival".
"ARB48" is planning to expand its activities nationwide and locally in the future.
* April 1st is April Fool's Day. This article is a compilation of jokes published by Red Bull Japan on April Fool's Day. However, it would be interesting if this project was realized.