ITO EN will release a new product in the Oi Ocha series, Oi Ocha Zokonin, on March 18.

Oi Ocha, I'm crazy about it.
Oi Ocha, I'm crazy about it.

This product is a green tea beverage with a deep and fragrant flavor, created by applying the finishing technology used in the popular leaf product "Tea Master Zokonetsu Ocha. The company claims to have achieved a rich aroma and deep, mellow flavor as if brewed in a kyusu (Japanese teapot) by using the "New Atobi-Finishing" method, in which tea leaves are separated by shape and weight during the finishing process and heated appropriately for each, and its unique extraction technology.

The main ingredient is 100% domestic first-grade tea leaves grown under the "Oi Ocha" tea production area cultivation project.

Prices are 140 yen for the 500ml (16.91us fl oz) (PET bottle), 120 yen for the 320ml (10.82us fl oz), and 115 yen for the 280ml (9.47us fl oz).