Beer lover x Sapporo Breweries Launched "Hundred People's Kiseki" jointly developed on Facebook
A beer developed over about half a year with a total of 12,000 beer lovers!
will sell the collaboration beer "Hundred People's Kiseki" jointly developed with beer lovers on Facebook from March 22nd on the company's direct sales site.
Collaboration beer "Hundred people's miracle"
"Hundred People's Kiseki" will take about half a year with a total of 12,000 beer lovers through a weekly live meeting on the Facebook page "Hundred People Beer Lab" opened on August 11. Beer developed in Japan. It has a deep amber color and is characterized by a rich taste of Haratau aroma hops and an aftertaste with citrus nuances produced by American flavor hops, and a complex taste that shows various expressions as you drink. That is. Alcohol content is 7%.
The product concept decided from the discussions at the live conference is "Beer to thoroughly taste alone". "After 22:00 after work, relax at home and drink music, movies, books, and other works of art in clothes before going to bed, and drink in a pint glass for about 30 minutes to reset yourself." It is said that it was commercialized after repeated discussions on taste and design, imagining such a scene.
The products are sold on the company's direct sales site "Sapporo Waku Waku Brewery". The price is 3,150 yen for a 6-piece set (333 ml bottle) and 5,250 yen for a 12-piece set. The 6-piece set will be sold in limited quantities of 2,000, and the 12-piece set will be sold in limited quantities of 1,000. Product shipping is scheduled for late May.