FuRyu announced the results of a "Valentine's Day Awareness Survey" conducted on 178 female junior and senior high school students who are members of the company's service "Pictolink." Honmei choco is said to have many people who value "taste and appearance" rather than price.

■ Points to emphasize in favorite chocolate, taste 76%, price 7%

According to the survey results, 74 people are planning to give their favorite chocolates, and 129 are in-law chocolates.

According to a survey that asked about the important points when choosing a favorite chocolate, 76% of the respondents chose "flavor", but only 7% answered "price". In addition, many respondents answered "shape / design" and "wrapping", and it seems that there was a tendency to emphasize taste and appearance rather than price.

On the other hand, the ratio of emphasizing "price" and "quantity" is higher in the in-law chocolate than in the favorite chocolate, and the result clearly shows that the content differs depending on the recipient.