Looking at Frito-Lay's website, one can see that the company has collaborated with a variety of brands to create a series of novel products. Just looking at the Japanese site, the collaboration targets are as diverse as "Cucumber Queue-chan," "Tengu Beef Jerky," "Rilakkuma," and "Laughing Laughs.

Many of the product names are also bizarre. For example, "Reiyashi-chuka hajimashita" and "Kimura-kun hajimashita. One can imagine that the former is probably a collaboration with a famous chilled chuka restaurant. However, the latter, at a glance, one cannot even imagine what the product is in collaboration with.

Frito-Lay has launched a product in China in collaboration with Pepsi-Cola. The name of the product is "Pepsi-Cola Chicken Flavor Potato Chips. The name of the product is "Pepsi-Cola Chicken Flavored Potato Chips," and it offers the flavors of Pepsi-Cola and chicken at the same time. The product is called "Pepsi-Cola Chicken Flavored Potato Chips.

Pepsi-Cola Chicken Flavored Potato Chips, launched in China.
Pepsi-Cola Chicken Flavored Potato Chips, launched in China.

According to the media outlet, "cola chicken" is not uncommon in China. The chicken is stir-fried with cola, soy sauce, and spices to produce a tender, odorless meat dish.

By pouring plenty of cola on the food.
By pouring plenty of cola on the food.

Can produce tender meat dishes with no odor.
Can produce tender meat dishes with no odor.

Richard Lee, PepsiCo's chief marketing officer in China, had this to say about the Pepsi-Cola Chicken Flavor Potato Chips: "We thought it would be cool to come out with a Coke Chicken Flavor product.

We thought it would be cool to have a Coke Chicken Flavor product. We thought it would be cool to have a Coke Chicken-flavored product because it is a popular menu item in China. We also think it's cool to have the brand name of our most iconic beverage in the name of the product.

So what do the Pepsi-Cola Chicken Flavor potato chips taste like?

AdvertisingAge describes the taste as "almost barbecue-like, with a sweet aftertaste. It tastes almost like barbecue, with a sweet aftertaste. It tastes like cola, but without the bubbles that are typical of carbonated beverages.

Frito-Lay has also launched lemon tea, cucumber, and soursalatin flavored potato chips in China.