December 12th was Morinaga Dars Day-12: 12 I went to the event "Happy Dars Day"
December 12, 2012 is Morinaga Dars Day, which is once every 100 years with three 12s. I went to the event "Happy Dozen Day" to celebrate this dozen days.
December 12, 2012 is Morinaga Dars Day, which is once every 100 years with three "12" s. To celebrate this precious (?) Dozen day, I went to the event "Happy Dozen Day" by Morinaga & Co., Ltd.
"Happy Dozen Day" to celebrate a dozen days once in 100 years
The event was held in the event space of "Tokyo Okashi Land" facing the First Avenue Tokyo Station. There, a dozen new products and rare products were lined up for more than three weeks, and it seems that the dozen days were lively.
New products and hard-to-find products are lined up in the event space.
I will wait for a while at the event venue. Finally, December 12, 2012 at 12:12 has arrived! The event will start with a shout from Morinaga & Co., "It's 12:12, today is a dozen days!"
The event started with a shout of "It's 12:12!"
The content of "Happy Dozen Day" is to celebrate "Happy Dozen Day" once every 100 years while handing out stick balloons with a dozen logo printed on them. The event space was quickly filled with students and office workers.
To be honest, the idea of this stick balloon is not good enough. It looks more like Pocky than a dozen, and for a moment, "Oh, today is Pocky's day" and "No, that's November 11th", it's a design that makes me feel like I'm crazy. But many people stopped to get the balloons and watch a dozen new products. After all, the impact of the word "once in 100 years" is enormous!
The event space is full of students and office workers
The stick balloons were distributed in no time and the event was over.
The next event is scheduled for December 12, 2112, 100 years later. It sounds like a joke, but Morinaga & Co. was founded in 1899. It is a long-established store that has been making sweets for over 100 years since the Meiji era. I think Morinaga & Co. will continue to carry out campaigns 100 years from now. But at the next event, maybe it's better to give out something else instead of a stick balloon? is.
The En-eating editorial department also received a stick balloon!
Morinaga also holds a campaign using Twitter to celebrate a dozen days. We have solicited photos of clocks showing "12:12" on Twitter.
At 12:12, many dozen fans started posting commemorative tweets. I don't know if it's because of this campaign, but Twitter's trend keywords also include keywords such as "12 minutes" and "once in 100 years".
Since then, the number of tweets with the hashtag "# Dozen Day" has continued to increase, and as of 17:00 on the 12th, 580 tweets about "Dozen Day" have been posted.
There are over 580 tweets with "# Dozen Day"!
It seems that some of them "brought their home clock to work" and some dozen fans posted photos with "December 12, 2012 12:12:12" in seconds.