Suntory "Horoiyoi [Sweet Summer]".


's long-selling brand "Horoiyoi [Amatsu]" will go on sale nationwide on May 23 (Tue.).



, recommended for the beginning of summer, will be available for a limited time only. The sweet and sour, fresh taste of ama-natsu is balanced with the tartness and sweetness of ama-natsu.

The package background is reminiscent of bright sunlight and sunflowers, evoking the refreshing arrival of early summer. The illustration of amanatsu in the center of the package expresses the characteristics of the flavor.

Product name: Horoiyoi "Amatsu"
Volume: 350ml (11.83us fl oz)
Estimated price: 148 yen (excluding tax)
Alcohol content: 3%
Launch date: Tuesday, May 23, 2023
Launch area: Nationwide
Item: Liqueur

* Pricing is not binding on retailers' voluntary price setting.


"Horoiyoi" is a long-selling brand that has been supported by people of all ages since its launch in 2009 as a 3% alcohol alcoholic beverage with a gentle and pleasant taste. Its diverse lineup of flavors has also been well received.