LAWSON "EATMAS Doraemon 2023 Koshi An Flavor" and "EATMAS Doraemon 2023 Custard Flavor"

will go on sale on March 7 (Tue.) from the "EATMAS" line of Japanese confectionery featuring character characters, "EATMAS Doraemon 2023 Koshi An Flavor" and "EATMAS Doraemon 2023 Custard Flavor". They will be available at Lawson chilled dessert sections nationwide.

Two types of "EATMAS

Doraemon

2023" will be available to coincide with the release of "Doraemon the Movie: Nobita and the Utopia in the Sky". Doraemon, with a happy expression on his face holding his favorite dorayaki in his hand, is filled with "koshian (sweet bean paste)" for the first time in the "Eating Mas" series. The sweetness is familiar to both children and adults.


The other Doraemon has an adorable expression as he looks enviously at the dorayaki. The filling is custard flavor, one of the most popular flavors in the "Eating Mas" series.


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Product name: EATEMAS Doraemon 2023 Koshi An Flavor / EATEMAS Doraemon 2023 Custard Flavor
Name: Japanese-style confectionery
Type: Koshi An Flavor, Custard Flavor
Product size: Approximately 40mm long each (excluding package)
Price: ¥285 each (including tax)
Release date: March 7, 2023
Sales route: Nationwide LAWSON's chilled dessert section
Sold by: Bandai, Inc.

* Not sold at Natural Lawson and LAWSON STORE100.
The date of availability may vary depending on the store.
Some stores may not carry the product.
White grains seen on the surface of the product are starch.
Grains or fibers derived from the raw material may be included in the product.
The color of the product may fade when exposed to strong light, but it is safe to eat.
EATING MASS" is a registered trademark of Bandai Co.

EATEMASU"

series

"EATEMASU" is a brand of character Japanese confectionery whose name is an abbreviation of "edible mascot. Characteristics of the characters are expressed by using bean paste, sugar, glutinous rice flour, and other ingredients. This new type of Japanese confectionery focuses not only on deliciousness, but also on the beauty of the elaborate workmanship and the loveliness of the characters.


(C)Fujiko-Pro, Shogakukan, TV-Asahi, Shin-ei, and ADK