FamilyMart "Potato Chips Corn Potage! Flavor"jointly developed with Calbee FamilyMart will launch a new product, "Potato Chips Corn Potage! Flavor" will go on sale on February 21 (Tuesday) as part of the "Happy 'You'" initiative, one of the five keywords the company has been working on since 2021. It is priced at 158 yen (tax included).
Potato Chips Corn Potage! FlavorUp until now, FamilyMart has developed a highly popular lineup of potato chips jointly with Calbee, including the "Blissful 00 Flavor," which is a higher grade of deliciousness, and the "As if" series of potato chips, which are ideal for snacks. This time, under the title of "Dark Shirley's! a new line of potato chips for those who prefer a punchier, darker taste.
The first product is a limited-quantity release of potato chips inspired by thick corn pottage. By using cheese powder, onion powder, and umami seasoning, the chips have a "sweet and sour" flavor that has been gaining popularity in recent years. The taste is not only rich, but also has a lingering appeal that will keep you reaching for it one after another.
The package design uses a photo of a thick corn potage to convey the flavor of corn and the richness of the flavor. The unique name "Corn Potage! flavor," the unique name of the product is emphasized and described in a way that catches the attention of people who are sensitive to new products and trends.