LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

LAWSON's "Too Much! Challenge"

at LAWSON, Inc. for three weeks from February 6. Challenge" will be held at LAWSON stores for three weeks from February 6. A total of 12 items, including rice balls, cooked noodles, bakery items, and desserts, will be released every week, four of which will have their weight increased by 47% while maintaining the same price.

The following products will be included in the "Too Much! Challenge" products are as follows

February 6 release

: "

Too

Much! Nama

Gateau

Chocolat Compared to the regular "Nama Gateau Chocolat," the total weight of the chocolate dough, cream, and crispy chocolate topping on the cream has been increased by approximately 47% each.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The product itself is made with 62% cocoa couverture chocolate and fresh cream from Hokkaido. The chocolat dough is baked in hot water and topped with cream blended with fresh cream from Hokkaido and crispy chocolate sauce. The dough is made without flour, but with fresh cream and couverture chocolate to create a moist texture.

Priced at 235 yen (tax included, same below)
*Not available at LAWSON STORE100

Available February 7

,

Too much!

Japanese-style sea chicken

mayonnaise

Compared to the standard product "Japanese-style sea chicken mayonnaise onigiri," the total weight of rice, sea chicken mayonnaise, and mayonnaise has been increased by approximately 47% each. The rice cooked with a sweet soy sauce-based sauce enhances the rich flavor of the sea chicken mayonnaise inside.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The price is 135 yen.
Not available at Natural Lawson and LAWSON STORE100.

Too much! Neapolitan

Compared to the standard product "Manpuku Neapolitan," the weight of the noodles has been increased by approximately 47%.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The product itself is a Neapolitan with a nostalgic flavor, combining the sweetness and acidity of tomato ketchup with the mildness of margarine and well mixed with thick, chunky noodles. Boiled egg, ham, and onion are used as ingredients to make it a hearty dish.

The price is 559 yen.
Not available at Natural Lawson and LAWSON STORE100.

Too much! Yakisoba bread

Compared to the regular "Kodawari no Yakisoba bread", the total weight has been increased by 47%. Savory yakisoba noodles with a "stir-fried" flavor are sandwiched between fluffy bread rolls. The bread rolls are a satisfying way to enjoy yakisoba noodles with sauce.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The price is 171 yen.
Not available at Natural Lawson and LAWSON STORE100
*Product specifications and prices differ in Okinawa.

Launched on February 13

,

Too Much! Premium Roll

Cake Compared to the regular "Premium Roll Cake," the total weight has been increased by approximately 47%. It is made with fresh cream from Hokkaido and whipped cream to create a perfect balance of milkiness and a refreshing aftertaste. The dough is made from a brand of flour used in confectionery specialty stores, etc., to create a soft and melt-in-your-mouth flavor.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The price is 167 yen.
*Not available at LAWSON STORE100.

February 14 release

Too much!

Fried Rice &

Yakisoba

Compared to the regular "Fried Rice & Yakisoba," the total weight of Fried Rice and Yakisoba has been increased by approximately 47% each. Fried rice with egg, yakisoba noodles with sauce, and three pieces of fried chicken, with optional garnish of salt and pepper.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The price is 497 yen.
*Not available at Natural Lawson, LAWSON STORE100, and LAWSON in Okinawa.

Too much! Cheeseburger

Compared to the regular "Cheeseburger," the weight of the hamburger patty has been increased by approximately 47%. The product itself combines a hamburger patty, flavorful cheddar cheese, and a sour and sweet sauce made with ketchup, dill relish, and onions.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The price is 235 yen.
*Not available at Natural Lawson or LAWSON STORE100

Too much! Teriyaki H

amburger Compared to the regular "Teriyaki Hamburger," this hamburger uses twice as many hamburger patties and weighs about 47% more. The teriyaki sauce based on Super Special Koikuchi Soy Sauce, hamburger patty, and mayonnaise are sandwiched between buns.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The price is 127 yen.
*Not available at Natural Lawson and LAWSON STORE100
*Product specifications and prices differ in Okinawa.

Available Feb. 20

Too much! Fresh

Custard Cream Puff Compared to the regular "Fresh Custard Cream Puff," the custard cream and total weight have been increased by approximately 47% each.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The product itself is made by slowly cooking the custard at a low temperature to give it a strong eggy taste, and combining the custard cream with rich, milky Hokkaido cream and Madagascar vanilla beans for a sweet, rich aroma, and filling it with thin puff pastry.

The price is 160 yen.
*Not available at LAWSON STORE100.

February 21 release

Too much!

Thick

Cheeseburger

Compared to the regular "Thick Cheeseburger," the weight of the hamburger patty has been increased by approximately 47%.
The product itself is a sandwich of a hamburger patty, cheddar cheese and sauce with cheddar cheese, and onions. The burger itself consists of a hamburger patty, cheddar cheese, cheddar cheese-infused sauce, onions, and barbecue sauce, accented with brown mustard.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The price is 397 yen.
*Not available at Natural Lawson and LAWSON STORE100

Too much! Crispy and Juicy Hot Dog

Compared to the regular product "Crispy and Juicy Hot Dog," the weight of the sausage has been increased by 47%.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The product itself is a juicy, crispy sausage sandwich on a semi-hard roll, with mustard and ketchup.

The price is 192 yen.
The product is not available at Natural Lawson and LAWSON STORE100.

Too much! Chorizo Sa

usage Bread Compared to the regular "Chorizo Sausage Bread," twice as much sausage is used and the weight is increased by approximately 47%.

LAWSON's "Too Much! Challenge" In February, when prices continue to rise, the price remains the same, but the weight is up about 47%!

The tangy and spicy chorizo sausage is combined with the fluffy bread.

The price is 117 yen.
Not available at NATURAL LAWSON and LAWSON STORE100
*"Too much! Arabi Sausage" will be on sale in Okinawa.