Thirty-One Ice Cream STRAWBERRY

& CHOCOLATE

BREAK

B-R Thirty-One Ice Cream will hold a "STRAWBERRY & CHOCOLATE BREAK". In addition to the new "Strawberry Pink Macaroon" flavor, "Strawberry Sundae", "Chocolate Sundae", and "Premium Sundae" will be available, and a limited time package "Heart Box" will be available. In addition, "Chocolate Day" and "Strawberry Day" campaigns will be held, in which additional toppings can be added to sundaes, a 100 yen off sundae trial campaign, and a free "Country Ma'am Chocolate Smear" with a double cup order will also be offered.

Strawberry

Pink Macaroon "Strawberry Pink Macaroon" is an almond-scented macaroon with strawberry jam filling, which is both crispy on the outside and soft and fluffy on the inside.

The macaron-flavored ice cream is mixed with almond pudding, an essential ingredient in macaroons, to give it a savory aroma. Crispy and light pink cookies are also added to the ice cream to give it the texture of a macaron, and a strawberry ribbon is also added to the ice cream. The fresh taste of strawberries goes well with the macaroon-flavored ice cream, making it an ideal flavor for Valentine's Day.

The suggested price for a single regular size is 390 yen (tax included, same below). Price may vary depending on the store. The release date is January 12, 2023, and will end as soon as it is gone.

Strawberry

Sundae "Strawberry Sundae" is available in two sizes: single and double.

The single sundae is filled with whipped cream and a whole strawberry topped with sweet and sour strawberry sauce. You can choose your favorite flavor of ice cream and a small size ice cream.


The double is a strawberry-filled dish with two strawberries, whipped cream, strawberry sauce, and a strawberry cream cookie as toppings. You can choose to add your favorite flavor of ice cream and two small sized ice creams.


The suggested price is 400 yen for a single and 700 yen for a double. Prices vary depending on the store. The product will be on sale from January 12 to February 21, 2023. Sales will end as soon as they run out.

Chocolate

Sundae

"Chocolate Sundae" is also available in two sizes, single and double.

The single sundae has a mature look with whipped cream topped with chocolate sauce, chocolate copoe (shaved chocolate), and chocolate-covered wafers. You can choose to add your favorite flavor of ice cream and one small size ice cream.


The double is a chocolate treat for chocoholics, with whipped cream, chocolate sauce, chocolate copoe, chocolate-covered wafers, millefeuille, and raw chocolate. You can choose to fill it with your favorite flavor of ice cream and two small sizes.


The suggested price is 400 yen for a single and 700 yen for a double. Prices vary depending on the store. The product will be available from January 12 to February 21, 2023. Sales will end as soon as the product is gone.

Premium

Sundae

"Premium Sundae" is for those who want to enjoy both strawberries and chocolate: two pieces of strawberry topped with chocolate toppings. It is packaged in a limited edition design cup and can be filled with your favorite flavor of ice cream and 3 pop scoop sizes.


Reference price 1,000 yen. Varies by store. On sale from January 12 to February 21, 2023. Sales will end as soon as they run out.

Heart

Box "Heart Box" is a limited-period design package. It is a special To go box with a cute design of many hearts stacked on top of each other, and you can choose 4 small or regular sized ice cream flavors of your choice to fill it. The overlapping hearts on top of the box is also a cute feature. Convenient souvenirs for family and friends.



It also comes with a "Valentine's Day Sticker" from February 10-14, 2023 and a "White Day Sticker" from March 10-14, 2023.



Reference price is 1,120 yen for a package of 4 small-sized items and 1,560 yen for a package of 4 regular-sized items. Price varies by store. The product will be on sale from January 27 to April 2, 2023. Sales will end as soon as they run out.

On January 14 and February 14, 2023, "Choco

Day

" will be celebrated with an additional topping of "raw chocolate" when ordering a sundae. Also, on January 15 and February 15, 2023, you can order a sundae with an additional topping of strawberries on "Strawberry Day".


As part of the "Sunday Trial 100 yen

off

" campaign, a coupon for a 100 yen discount on Double Sundaes and Premium Sundaes will be distributed exclusively through the "31Club" membership service.

The coupon will be distributed from January 16 to 22, 2023.

In addition, a campaign will be held to offer a free "Country Ma'am Choco

Mamure

" as an additional topping for orders of any flavor of ice cream in a table cup.

Choco Mamire is a chocolate candy sold by Fujiya. It is a moist chocolate cookie with chocolate chips and a milk chocolate coating, and is marketed as a "chocolate covered" Country Ma'am that goes well with ice cream.

The price of the menu items for this campaign is 490 yen for a small double and 710 yen for a regular double. The regular double is priced at 710 yen. Prices vary by store.