First "Strawberry Fair" at Seijo

Ishii Seijo Ishii will hold its first "Strawberry Fair" from January 13 to January 31, 2023. The fair will feature up to 9 varieties of fresh strawberries such as "Tochiotome," "Amaou," and "Ichigo-san," as well as 13 original products such as homemade desserts and baked sweets using strawberries, totaling up to 22 items. Some of the products will also be sold through the online store Seijo-Ishii.com.

Selected strawberries from all over Japan, which are about to be harvested and shipped in earnest!

The buyers in charge of fruit and vegetables have newly selected "Marihime" strawberries from Wakayama Prefecture. The flesh is very soft, and it is difficult to transport, so it is a variety that is not often sold in the Kanto market.


We have limited our suppliers to "Fruits Farm Wakayama," a grower who insists on harvesting fruits in a near-fully ripe state. They are characterized by their bright, glossy appearance, sweetness, and juicy flavor.

Tochiotiotome

(Tochigi/Aichi/Ibaraki)
・ Amao (Fukuoka)
・ Ichigosan (Saga)
・ Marihime (Wakayama)
・ Benihoppe (Shizuoka/Aichi)
・ Skyberry (Tochigi)
・ Tochibi-Aika (Tochigi)
・ Kirapika (Shizuoka)
・ Yumenoka (Nagasaki/Aichi) (Grown in Nagasaki/Aichi Pref.)

* Strawberries are sold at 170 stores. Products handled vary depending on the store.
* All 9 varieties are lined up at 7 stores: Seijo Store, Aobadai Store, Tokyo Dome LaQua Store, Trier Keio Chofu Store, Kakinokizaka Store, Todoroki Store, and Hamadayama Store.

Homemade dessert that lets you enjoy the taste of strawberries

Seijo

Ishii's homemade chocolat paribrest with domestic strawberries (using Tochiotome)

Seijo Ishii's take on the traditional French pastry "paribrest". Mousseline (custard cream with butter) filled with homemade gianduja and Tochiotome strawberries are sandwiched between homemade chocolat puffs.


The gianduja is made by mashing whole almonds and hazelnuts in the central kitchen and combining them with 72% cocoa couverture chocolate to create a savory and bitter flavor.

The juicy sweetness and moderate acidity of "Tochiotome," the richness of the mousseline, and the bitterness of the chocolat puff pastry can be enjoyed.

The price is 863 yen (including tax, the same below). Sold at approximately 120 stores, excluding Kansai stores and some other stores.

Seijo Ishii's homemade

strawberry milk pudding made with

Saga Prefecture strawberries

Strawberry milk pudding made with Hokkaido milk, Hokkaido condensed milk, and strawberry puree, topped with homemade jam with a fleshy texture made with strawberries. The sweetness and richness of the condensed milk accentuates the refined, mild sweetness and freshness unique to "Strawberry-san".


Priced at 323 yen per piece, the product is scheduled to go on sale on January 11.

Seijo Ishii's homemade moist pound cake with full of strawberries

To bring out the maximum flavor of strawberries, crushed strawberry pulp and homemade strawberry jam are mixed into this moist pound cake. The surface of the cake is also coated with jam so that the flavor of strawberries can be directly conveyed upon eating, allowing the sweet and sour taste of strawberries to be fully appreciated.


Priced at 1,070 yen per piece, the cake is scheduled to go on sale on January 13.

Seijo Ishii Honey Karinto "Ichigo Maru"

Original product using strawberries

Seijo Ishii Honey Karinto "Kuromaru" and "Shiromaru" will be joined by "Ichigo Maru" for a limited time only. The karinto is coated with honey made from Acacia honey and "Ichigo-san" fruit juice.


In the product development, the company went through a trial and error process to find the best balance of strawberry flavor harmonizing with the deliciousness of karinto. The dough is made from a blend of two types of flour to enhance the crispy texture and aroma of the flour, and is deep-fried three times while gradually lowering the temperature of the rice oil.

Priced at 378 yen for a 135g (4.76oz) package, it is scheduled to go on sale on January 12.

Seijo Ishii Strawberry Financier

The strawberry jam is made from "Amaou," which is known for its rich sweetness. In order to allow the full enjoyment of the strawberry flavor, the financier is not only topped with "Amao" jam, but also with a lavish amount of "Amao" sauce kneaded into the financier. The sweet and sour taste of "Amao" is enhanced by the refined sweetness of the financier with its rich almond flavor.


Priced at 746 yen for 4 pieces, the product is scheduled to go on sale on January 12.

Seijo Ishii Original Strawberry Sparkling

Strawberry sparkling wine cocktail. The berry-flavored rosé wine and strawberries are said to be an excellent match. Strawberry jam and strawberry juice are added to the rosé wine to create a fruity, rich flavor.


The alcohol content is 8% and the sweetness is moderate. The easy-to-carry screw can type is recommended as a small souvenir.

The 290 ml can is priced at 604 yen and will be available on January 9.

Other Strawberry Fair products lineup

【Dessert】
・ Seijo Ishii's homemade apricot bean curd with domestic strawberries and honey lemon jelly (using Tochiotome) 431 yen per piece

【Confectionery】
・ Seijo Ishii desica white chocolate and strawberry polvorone 90g (3.17oz) 530 yen
・ Seijo Ishii Amaou strawberry crunch chocolate 92g (3.25oz)


Seijo Ishii Amao Strawberry Butter 270g (9.52oz) 971yen
・ Seijo Ishii All Fruits Style Strawberry 265g (9.35oz) 626yen
・ Seijo Ishii Strawberry Jam with 60% Fruits 450g (15.87oz) 971yen
・ Seijo Ishii Strawberry Jam with 60% Fruits small bottle 290g (10.23oz) 691yen

Online Store exclusive! Limited time offer of strawberry product sets and specially selected strawberries "Manakokoro"

Seijo-Ishii.com, Seijo-Ishii's official online store, will also offer a web-only set of five strawberry products, including three new products. Also, "Manakokoro" from "Shinshin Farm" in Saitama Prefecture will be available in four different sets for a limited time.

Seijo Ishii recommends! 5-piece strawberry assortment

set contents
・ Seijo Ishii's homemade strawberry moist pound cake 1 piece
・ Seijo Ishii desica white chocolate and strawberry polvorone 90g (3.17oz)
・ Seijo Ishii strawberry financier 4 pieces
・ Seijo Ishii honey karinto - strawberry round 135g (4.76oz)
・ Seijo Ishii Amao strawberry crunch chocolate 92g (3.25oz)


The price is 3,500 yen. The product will be on sale from January 13th to January 31st (tentative).

Manakokoro

" is a large Tochiotome produced by Sincerity Farm in Saitama Prefecture. The farm uses information and communication technology to create the optimum environment for strawberry growth, including temperature, humidity, carbon dioxide concentration, and amount of irrigation water, to create the perfect temperature difference between day and night, resulting in sweet and fresh strawberries.

Product List
・ Manakokoro, Sai: 12,500 yen for 6 grains (approx. 225g (7.94oz))
・ Manakokoro, Kira: 20,000 yen for 900g (31.75oz)
・ Manakokoro, Kaede: 7,500 yen for 664g (23.42oz)
・ Manakokoro, Aoi: 6,500 yen for 548g (19.33oz)


The sales period is from January 13 to January 31 (tentative).