StarbucksRewards will be renewed on January 11. To celebrate, a new menu item, Earl Grey Bouquet Tea Latte, will be available for members only on the same day, and a "Change One Plus One" campaign will also be launched.
Earl Grey Bouquet Tea
Latte"Earl Grey Bouquet Tea Latte" is made with Earl Grey, a black tea with a gorgeous aroma of bergamot, jasmine, chamomile, hibiscus, and linden flower, combined with steamed milk made one cup at a time by baristas. Topped with whipped cream and honey, and finished with a sprinkling of bergamot, blood orange, and lemon peel powder, the drink is bright and citrusy with a black tea center.
The drink can be ordered via the Pay screen of the official Starbucks smartphone app, by presenting the QR code for purchase on the MyPage page of the official Starbucks website to the cashier, or via Mobile Order & Pay.
The price is 510 yen (tax included, same below) for Tall size To go and 520 yen for eat-in. The Hot and Tall sizes for Starbucks Rewards members will go on sale on January 11, while Iced and other sizes and the general public will go on sale on January 18.
With the renewal of the
original merchandise, both Green and Gold members, regardless of their status, will be able to redeem e-Tickets for their accumulated Stars.
Members who collect 400 Stars will be able to redeem them for original goods only available at Starbucks, coffee beans/tea related items up to 1,936 yen for in-store use and 1,900 yen for To go. Tea-related goods are available for exchange. There are three types of goods: a recycled leather ID card holder, a "Seasonal Joy" card holder, and a 5th anniversary badge key chain.
In addition, 30 Stars can be exchanged for "Beverage Customize eTickets," which can be used in-store for 55 yen or taken out for 54 yen for additional customization, 100 Stars can be exchanged for "Food eTicket 300," which can be used in-store for 305 yen or taken out for up to 300 yen for one food item of your choice, and 150 Stars can be exchanged for "Food eTicket 300," which can be used in-store for 305 yen or taken out for up to 300 yen. 150 Stars can be exchanged for one "Food eTicket 700", "Drink eTicket 700", or "Coffee Bean/Tea e-Ticket 700", which can be used in the store for 713 yen and up to 700 yen for To go to enjoy one drink, food, coffee bean/tea related menu item of your choice. You can exchange your e-Ticket for one of the following
Recycled leather ID
cardholder "Recycled leather ID card holder" is made of environmentally friendly black recycled leather with a subtle siren logo stamped on it. The hardware is antique gold, which blends in well with the black recycled leather, for a simple and sophisticated design. A reel strap for smooth card touch and a finger hole for easy card insertion and removal are also included.
5th Anniversary Badge
Key Chain "5th Anniversary Badge Key Chain" is a limited edition item commemorating the 5th anniversary of Starbucks Rewards. The charm features the siren logo and the iconic Starbucks motif on a cute and lively badge charm. Each badge charm is removable and can be customized to your favorite combination. The back side is a thermo-compression adhesive sheet that can be ironed on to your fabric products.
book "Seasonal Joy"Starbucks and 12 different illustrations that remind you of the changing seasons have been made into a postcard book, which you can remove one by one to send seasonal messages to your loved ones or decorate your room. You can enjoy it as you like. The warm texture is made from recycled paper, mainly milk cartons collected from stores.
ChangeOne Plus One Campaign In the "Change One Plus One" campaign, you can receive up to five customized Star Rewards e-Tickets for every Star you accumulate in exchange for Star Rewards e-Tickets for beverages, food, customization, etc. The campaign does not apply to original goods. Original goods are not eligible.
In addition, 5,000 Starbucks customers who redeem Star Rewards e-Tickets during this period will be entered into a drawing to win 250 Stars, which will be awarded between the end of February and the beginning of March. The winning email will be sent by Starbucks to those who have opted in to receive emails.
The program will run from January 11 to February 7.