LAWSON "Earl Grey #Chochoi-Sweet 240ml (8.12us fl oz)" Cat Design

Chilled beverage "Earl Grey #Chochoi-Sweet 240ml (8.12us fl oz)" will go on sale at LAWSON stores nationwide on Tuesday, December 13. The price is 100 yen (tax included).

Earl Grey #Chochoi-Amai

240ml (8.12us fl oz)

"Earl Grey #Chochoi-Amai 240ml (8.12us fl oz)" was launched in August 2022 with the double meaning of "one coin (100 yen including tax)" and "dog (=dog) in a cup (=in a cup) design". The product was well received, especially among people in their teens and 20s, with comments on social networking sites such as "the pun of "one coin" and "doggie in" and "the loose illustration is soothing.


On the other hand, many of the buyers, especially younger people in their teens and 20s, said that they would like it if it were a little less sweet. The new "Earl Grey #Chochoi-Sweet 240ml (8.12us fl oz)" has been renewed with less sweetness. This Earl Grey offers the gorgeous aroma of Assam black tea and bergamot.

The package design this time is an illustration of a cat in a cup. There are six types of cats: Scottish Fold, Munchkin, Ragdoll, Shiba Inu with a cat's headdress, Exotic Shorthair, and American Shorthair. The combination of lids is random.


When you drink up the contents, an illustration of a footprint appears on the surface of the cup. There are two types of footprints: a cat going out and a cat returning from an excursion.

LAWSON

"One-Coin Black Tea"

LAWSON has been offering "one-coin" (100 yen including tax) black tea in a drinkable size (240 ml) for a single coin (100 yen including tax), and in April 2022, LAWSON will introduce a new lineup of black tea from its Uchicafe private brand series, including the standard In April 2022, the company will launch Lemon Tea, Apple Tea, Peach Tea in June, and Muscat Tea in August.

In August, "Earl Grey #Cho-i Ama" was added to the Uchicafé series. Cumulative sales to date have reached 12 million bottles in eight months.