Imuraya "White Azuki Bar" and "Hokkaido Azuki Bar 50th Package"

To commemorate the 50th anniversary of Imuraya's signature product "Azuki Bar" in 2023, "White Azuki Bar" will be sequentially released from Monday, December 19. The "Hokkaido Azuki Bar 50th Package" will also be sequentially released on the same day.

Shiro Azuki

Bar

The long-selling "Azuki Bar" was created in 1973 as a product utilizing the manufacturing technology of Imuraya's original Japanese confectionery, with the idea of "Can't we make an ice cream that is just like frozen Zenzai? The product will celebrate its 50th anniversary in 2023. It has been well received as a Japanese ice cream that lets you feel the goodness of the ingredients, and annual sales of the "Adzuki Bar" series exceeded 300 million units in fiscal 2021.


As a product to express gratitude and congratulations for being loved for half a century, "Shiro Azuki Bar" made with rare and valuable white azuki beans is now available in a limited edition of 500,000 units. Sold at mass merchandisers and supermarkets nationwide. Priced at 140 yen (tax included).


Production of white azuki beans is extremely low due to the difficulty of cultivation, and in FY2020 the area planted with white azuki beans in Hokkaido will account for less than 0.5% of the total azuki bean acreage. Shiro azuki is highly prized as an ingredient for high-end Japanese confectionery due to its color and strong flavor.

This is the first time Imuraya has used white azuki in ice cream. The azuki ice cream is made from 100% white azuki beans, which are slowly cooked from the raw beans using the "azuki bar" method to create a richly flavored azuki ice cream with a good graininess.


All ingredients are produced in Hokkaido with a simple mixture of white azuki beans, sugar, and salt. The refreshingly sweet sugar and mild Okhotsk salt complement the mild sweetness and elegant flavor of the white azuki beans. The taste brings out the original deliciousness of the ingredients in the carefully selected ingredients.

Hokkaido Azuki Bar

50th Package

The "Hokkaido Azuki Bar," made with ingredients produced in Hokkaido, is offered in a limited 50th anniversary package. The "White Azuki Bar" and the "Hokkaido Azuki Bar" will be packaged side by side in the auspicious "red and white" color.


Limited to 500,000 units. Sold at mass merchandisers and supermarkets nationwide. The price is 140 yen (tax included).

White Azuki Bar

"

and "Hokkaido Azuki Bar

" Arrangement

The "White Azuki Bar" and "Hokkaido Azuki Bar," which feature the flavor and texture of azuki beans and are made from simple ingredients, can be heated in a microwave oven and tasted as "zenzai" (sweet red bean soup). Place the azuki bar in a mug with the stick still attached, heat it in the microwave at 600W for 1 minute and 30 seconds, stir gently with the stick, and it is ready to eat.