LAWSON STORE100 "

100 yen Osechi" "100 yen Osechi" will go on sale at LAWSON STORE100 on December 25 (Sun.) EC sales, app reservation, and in-store pickup services are also available.

100

yen

Osechi "100 yen Osechi" is a 100-yen Osechi that has been created by reforming logistics and securing raw materials and supplies as quickly as possible to realize 100 yen for all items, including high-end ingredients, while maintaining the same delicious taste. With the addition of eight new products, the 100 yen Osechi lineup will be the largest in history, with a total of 45 items.


Since its launch in 2012, "100 yen Osechi" has sold a cumulative total of approximately 12 million servings against the backdrop of a declining birthrate and aging population, an increasing number of people who prefer to buy Osechi rather than cook it, and diversifying ways to spend the year-end and New Year holidays. Last year, sales reached a record high of approximately 3 million servings, supported by the strong sales of Osechi and the demand for nest eggs due to the Corona disaster.


The following is a list of eight new items in the 100-yen Osechi lineup.

Vinegared

octopus

with vinegared kohada

We wanted to add a much-requested seafood item to our lineup, and when we discovered that there was a surplus of octopus and kohada used in restaurants due to the Corona disaster and other factors, we secured it for the 100-yen Osechi. Vinegared octopus, with its bright red and white color, is considered good luck.

Kohada" is a lucky charm for success in life, as it is a fish that will bring success in life. It is refreshing and easy to eat, and goes well with sake.

Taro potato simmered

with shiitake mushrooms

We asked a manufacturer with whom we do business to produce konnyaku, ganmono, and standard tofu for Lawson Store 100's popular "100-yen Oden" series to produce this product. The 100 yen price was achieved by ordering in bulk. The products are cooked in a pot and seasoned thoroughly before being packed, resulting in delicious simmered dishes that are full of flavor.

Dateyaki

We heard that in Kansai, "Dateyaki" is used in osechi, so we contacted Bettora, a famous manufacturer in Kansai, to develop a product for the first time for the 100-yen osechi. The product is characterized by a firmer texture and sweeter taste than the "Datemaki.

Shiroebi Dashi-maki Tamago

This product was created because the manufacturer of the "thick-baked egg" used in the 100-yen Osechi dish has a factory in Toyama. Toyama is famous for its white shrimp, and after hearing about the use of high-grade white shrimp broth in omelette, the product was commercialized for the 100-yen Osechi. It has an elegant taste with the flavor of white shrimp.


Hakubai Yokan (

checkered

Yokan)

:

Produced by Niigata-based Japanese confectionery maker Showa, which also produces "decorative Yokan" for high-end Osechi stacked in department stores. Because the company specializes in "decorative Yokan," the elaborate design is priced at 100 yen.

The "Ichimatsu Yokan" is made with two colors of red bean paste so that it can be used as a colorful decoration for stacked boxes. The "White Plum Yokan" is decorated with a rabbit, the Chinese zodiac sign for the year of the zodiac, for a festive look.


◆Sales method
EC sales will be conducted again this year so that people in areas where there are no LAWSON STORE100 stores can also purchase the product. Since last year's sales were so popular that 120 sets were sold out within 5 minutes of the start of sales, the quantity will be increased this year.

The platform will continue to use "STORES" and the entrance to the site will be placed on the LAWSON STORE100 website. As a new trial this year, we will also offer an "app reservation and in-store pickup service," allowing customers to make reservations via the LAWSON app and pick up the product at a LAWSON STORE100 store near them.

EC Sales and App Reservations: 15-Category Set

15 types of osechi-style dishes have been selected to provide a good balance of standard and popular items, as well as colors and other characteristics.


Hokkaido black soybeans, Kamaboko akitaita, Kamaboko shiroita, thick-baked egg, mashed chestnut kinton, sweetened chestnuts, seasoned scallops, salmon kombu-maki, kipper kombu-maki, scallions, shrimp sweetened shrimp, walnut sweetened shrimp, tazuki, roasted duck slices, o-nishime

[Reservation period]
EC sales: Thursday, December 15, 2022 10:00 (scheduled) - December 24 (Sat)
App reservation: December 10, 2022 (Sat) 10:00 (tentative) - December 20, 2022 (Tue)

* All sales will end when the planned quantity is reached.

Receiving period]
EC sales: Thursday, December 29, 2022 or Friday, December 30, 2022 * You can select the date when you place your order. Delivery by Sagawa Express refrigerated delivery service on the specified date.

App Reservations: Saturday, December 26, 2022 - Friday, December 30, 2022* Enter the desired in-store pickup date when making a reservation.

Sales price】
EC sales: 15-item set 2,963 yen (3,200 yen including tax) * Price includes shipping.
App reservation: 15-item set 1,667 yen (1,800 yen including tax)

* Products listed are original LAWSON STORE100 products. They are not sold at LAWSON and NATURAL LAWSON stores.
Product lineup may vary by area and store.
Specifications may vary by area.