New Meiji Essel Supercup Adult Label

Meiji Essel Supercup will sequentially release "Meiji Essel Supercup Adult Label Tokoton Chocolat" and "Meiji Essel Supercup Adult Label Tokoton Strawberry".

This is the first time in the history of Essel that ice cream for adults has been released. The concept of the layered ice cream is to make the "after-school, fulfilling ice cream for adults" a better time for adults to enjoy eating to the fullest and spend their "me time" as they wish, after work or housework is over.

This series pursues richness and sharpness by making use of not only sweetness but also the "sourness" and "bitterness" inherent in the ingredients. The deep, complex, and satisfying taste of each sip allows consumers to enjoy it to the end without getting tired of it.

Meiji Essel Supercup Adult Label Tokoton Chocolat

is made by layering bitter chocolate ice cream, chocolate flavored sauce, and rich chocolate ice cream, and covering them with cocoa cookies and chocolate. The ice cream contains Meiji's original cacao ingredients. The ice cream is made with Meiji's own cacao ingredients, and several brandy flavors are used to match the ice cream and ingredients, creating a "chocolate ice cream that adults can enjoy to the fullest" with the powerful and deep aroma and flavor of cacao.


The product will go on sale on November 28, 2022 (Monday). Estimated price: 230 yen (excluding tax).

Meiji Etsel Supercup Adult Label Tokoton Strawberry

is made by layering strawberry-flavored ice cream, strawberry sauce, and milk-flavored ice cream, and topping it with a sauce containing strawberry pulp. The fruitiness of the strawberry pulp sauce is accentuated with red wine flavor and red wine vinegar, while the combination of milk flavor and strawberry flavor ice cream enhances the sweet and sour taste of strawberries, creating a "taste for adults to enjoy strawberries to the fullest".


The product will go on sale on December 12, 2022 (Monday). Assumed price: 230 yen (excluding tax).

Both products contain brandy, red wine, and whiskey flavors, but do not contain alcohol.