Matsuya New Menu Summary
Introducing Matsuya's new menu all in one place! Bowl of rice, curry and set menus with To go OK

Matsuya New Menu and Campaign Summary

This page introduces new menus, campaigns, and special coupons that have appeared at Matsuya. Includes rice bowls, curry, bento boxes, and other set menus that can be ordered at any time during business hours and taken out (to-go). Information on mobile ordering, delivery, prices, release dates, and calories is also presented.

*All prices are tax included at the time of publication.
*Includes limited time menus, campaigns, and coupons. May have already ended.

[Campaign] 3

times the points awarded for Matsuya Mobile Order "Matsuya Mobile Order 3 times the points awarded" campaign" for official Matsuya Foods on your smart phone. The "Matsuya Mobile Order" campaign will triple the points that can be earned by using the "Matsuya Mobile Order" function of the Matsuya Foods official application on smart phones.

Matsuya Mobile Order is a service that allows customers to place orders using cashless payment without standing in line at a ticket machine.
The feature of this service is to shorten the waiting time during busy times and to allow customers to choose their menu items with more time to spare. The Matsuya points earned when ordering can be used for future payments.

Other ordering functions of the official Matsuya Foods app, such as "Matsuben Net" and "Matsuben Delivery," are not included in the campaign. The campaign will run from December 6 to 31.

Matsuya "Matsuya Mobile Order Granted Points Tripled" Campaign
Matsuya Mobile Order Granted Points Triple" Campaign

Puffed Hamburger Buns (Brown

Sauce Flavor

supervised by Matsuya) "Puffed Hamburger Buns (Brown Sauce Flavor supervised by Matsuya)" is a collaboration between Yamazaki Baking Bread and Matsuya.

The "hamburger steak set meal" was introduced at Matsuya in the 1980s. As the menu expanded with the changing times, "Stew Hamburger Steak" and "Demi Tama Hamburger Steak" were created using a special demi-glace sauce, and the current "Hamburger Steak with Brown Sauce" was born.

A

delicatessen bread inspired by Matsuya's popular set meal "

Brown Sauce Hamburger Steak". Brown Sauce Hamburger Steak is made with plenty of brown sauce with the aroma and flavor of mushrooms. The "Fluffy Hamburger Bun" uses the "Brown Sauce" supervised by Matsuya, and the hamburger steak made by Yamazaki Baking Bakery is wrapped in dough and steamed, then browned on the surface and steamed to make it moist and soft. The rich brown sauce is well mixed with the soft dough and plump hamburger steak, allowing you to fully enjoy the classic Matsuya flavor.

The product will be sold at Daily Yamazaki, Yamazaki Shop, and other supermarkets and convenience stores nationwide except Hokkaido. The product will go on sale on December 1.

Fluffy hamburger bun (supervised by Matsuya, brown sauce flavor)

The "Negi Plenty Meat

Udon

" is a combination of sticky udon noodles and meat from Matsuya's signature "Gyu-Meshi" menu, and the soup is made with Matsuya's original soup stock based on meat soup to make it juicy.

The sweetly simmered beef rice meat is not only served with rice, but is also blended into the special soup, making it a perfect match for udon noodles. No To go available. Miso soup is not included. The price is 580 yen (tax included, same as below). Customers can also enjoy "custom udon" toppings such as kimchi and half-boiled egg, which are sold separately. The product will go on sale on November 29.

Matsuya "Meat udon with plenty of green onions
Meat udon noodles with plenty of green onions

Kakitama

Meat U

don with plenty of green onions "Kakitama Meat Udon with plenty of green onions" will also be available. No To go available. Miso soup is not included. The price is 630 yen. It will go on sale on November 29.

Matsuya "Kakitama Meat Udon with plenty of green onions
Kakitama meat udon with plenty of green onions

Rice Set with

Udon No

odles and Leeks "Rice Set with Udon Noodles and Leeks" will also be available. No To go available. No miso soup is included. The price is 630 yen. It will go on sale on November 29.

Matsuya "Meat Udon Rice Set with plenty of green onions
Meat udon rice set with plenty of green onions

Kakitama Meat U

don Rice Set with Plenty of Green Onions "Kakitama Meat Udon Rice Set with Plenty of Green Onions" can also be ordered. No To go available. Miso soup is not included. The price is 680 yen. It will go on sale on November 29.

Matsuya "Kaktama Meat Udon Rice Set with plenty of green onions
Kakitama Meat Udon Rice Set with plenty of green onions

Mini

Udon "Mini Udon" will also be available. The price is 190 yen. The sale date is November 29.

Matsuya "Mini Udon
Mini Udon Noodles

Morning

Udon "Morning Udon" will be available from 5:00 a.m. to 11:00 a.m. for the morning meal. They are not available for To go. No miso soup is included. The price is 380 yen. It will go on sale on November 29.

Matsuya "Morning Udon
udon noodles eaten in the morning

Kake Udon Beef Rice

with Small Portion Set "Kake Udon Beef Rice with Small Portion Set" will also be available. No To go service is available. No miso soup is included. The price is 680 yen. The sale date is December 6.

Matsuya "Kake Udon Beef Rice with Small portion of Udon" set
Kake Udon Beef and Rice Set (Small portion)

Sumikko Gurashi Collaboration Campaign

at Matsuya, Matsunoya, Matsunoya, Matsunoya, and Maikari Shokudo will hold a Sumikko Gurashi collaboration campaign, including a giveaway of an original A4 clear file, a drawing for an original Tenori plushie toy, and the purchase of an original acrylic key chain at stores. campaign. Both campaigns will start in late November 2022.

Matsuya "Sumikko Gurashi Collaboration Present Campaign
Sumikko Gurashi Collaboration Present Campaign

Original A4

clear

file: 8 types in total; "Original A4 clear file" will be distributed at random; "Original A4 clear file" will be distributed as soon as "Original Momoko A5 clear file" ends at each store during the period from November 22, 10:00 to December 6, 9:59. The distribution will end as soon as they are gone. Menu items may vary depending on the business type.

Matsuya "Original A4 clear file
Original A4 clear file

Original Tenori Plushie

Take a picture of the receipt (meal ticket, receipt, or web receipt) of an order totaling 700 yen (including tax) or more, and fill out the necessary information on the dedicated form to apply.

Matsuya "Original TENORI Stuffed Toy
Original TENORI Stuffed Toy

[Entry requirements]
Receipts (meal ticket, receipt, or web receipt) from November 22, 10:00 to December 31, 23:59

[Entry period]
From November 22, 10:00 to January 10, 23:59

Original acrylic key ring

Matsuya "Original acrylic key holder
Original acrylic key ring

Sold from 10:00 on December 6. End as soon as they are gone. Sold at Matsuya, Matsunoya, and Maikary Shokudo.

Beef Stew with Coarsely Ground Hamburger with

Kuroge

Wagyu Beef Stew New menu "Beef Stew with Coarsely Ground Hamburger with Kuroge Wagyu Beef" will be available from November 22, 10:00am. It is also available for To go. The "Beef Stew Hamburger", which was popular last year, has been powered up to include coarsely ground hamburger steak with Japanese black beef and is now called "Beef Stew with Coarsely Ground Hamburger with Japanese Black Beef", packed full of deliciousness and flavor.

Matsuya "Beef Stew with Coarsely Ground Hamburger Steak with Kuroge Wagyu Beef
Beef stew with coarsely ground hamburger steak containing black beef

The price is 980 yen for the "Beef Stew with Coarse Minced Hamburger Steak with Japanese Black Beef" with rice, miso soup, and fresh vegetables. The "Beef Stew with Coarse Minced Hamburger Steak and Rice Set" with rice and miso soup is 920 yen.

The "Labor Thanksgiving

Coupon

" will be issued via the official Matsuya application and SNS as part of the "Matsuya Digital Jack Project.

By using this coupon, customers can enjoy a 30 yen discount on beef rice and curry, a 50 yen discount on standard rice bowls, and a 70 yen discount on standard yakiniku set menus. The discount applies to To go as well as eat-in. You can use the coupon as many times as you like during the period. Orders placed via "Matsuben Net" or "Matsuya Mobile Order" are not eligible.

[Outline]
Target products: Beef rice, curry, standard rice bowl, standard yakiniku set meal
Period: November 15-22, 2022
Target stores: All Matsuya stores nationwide except for some stores

Matsuya "Labor Thanksgiving Coupon
coupon for appreciation of one's labor (labour)

Fuji Tofu Authentic Bean Curd

Meal

"Fuji Tofu Authentic Bean Curd Meal" is a dish that combines the delicious flavor of smooth tofu and meat with spicy chili pepper and numbing sansho. Fuji, which is produced at Matsuya's Mt. Fuji factory, and is made by selecting soybeans and using Fuji's underground water.

The sauce is accented with hot chili peppers to enhance the spiciness and aromatic sansho (Japanese pepper) to numb the sensation in each bite, while the meat flavor and texture can be felt. This appetizing and spicy dish is sure to please both the tofu and rice cravings. The price is 500 yen. It will go on sale on November 15.

Matsuya "Authentic Bean Curd Meal with Bean Curd
Fuji Tofu Authentic Bean Curd Meal with Bean Sprouts

Fuji Tofu

Meal

with Sesame Sauce "Fuji Tofu Meal with Sesame Sauce" is made with "Fuji Tofu Meal with Sesame Sauce" and topped with sesame sauce to make it sweet and spicy. The price is 500 yen. It will go on sale on November 15.

Matsuya "Fuji Tofu Meal with Sesame Sauce and Bean Paste
Fuji Tofu with Sesame Sauce and Bean Paste

Fuji Tofu's Authentic Bean Curd Combo

Beef

Meal "Fuji Tofu's Authentic Bean Curd Combo Beef Meal" combines "Fuji Tofu's Authentic Bean Curd Meal" and the standard "Beef Meal". The price is 630 yen. The release date is November 15.

Matsuya "Authentic Bean Curd Combo Beef Rice with Fuji Tofu

Fuji Tofu's Sesame Sauce Bean Curd Combo

Beef

Meal "Fuji Tofu's Sesame Sauce Bean Curd Combo Beef Meal" is a new taste of beef rice with sesame sauce added to "Fuji Tofu's Authentic Bean Curd Combo Beef Meal". The price is 630 yen. It will go on sale on November 15.

Matsuya "Fuji Tofu with Sesame Sauce and Bean Curd Combo Beef Rice
Fuji Tofu with Sesame Sauce Bean Curd Combo Beef Rice

Butter Ch

icken Curry with Gorokoro Chicken "Butter Chicken Curry with Gorokoro Chicken" is one of the most popular dishes in the Matsuya Curry series, and will be available again for a limited time. The menu is being reintroduced for a limited time only.

Butter Chicken Curry with Chicken
Butter Chicken Curry with Chicken

The curry

sauce

is made of coconut milk and tomatoes, and the juicy chicken is served in the curry sauce. The curry sauce is creamy and not too spicy. It is described as Matsuya's Monster Menu, which is a more delicious version of the annual standard item. Includes miso soup. The calorie count is 1,040 kcal per serving, and the price is 780 yen. It will go on sale on November 1.

Gorokoro Chicken Butter Chicken Curry with

Raw

Vegetables Set "Gorokoro Chicken Butter Chicken Curry with Raw Vegetables Set" comes with "Gorokoro Chicken Butter Chicken Curry", miso soup and raw vegetables. The price is 880 yen. It will go on sale on November 1.

Matsuya "Butter Chicken Curry with Raw Vegetables Set
Butter Chicken Curry with Raw Vegetables

The "

Matsuben

Delivery Free Delivery" campaign will waive the usual 300 yen delivery fee for orders of 1,500 yen or more through Matsuben Delivery, a boxed lunch menu delivery service offered by Matsuya and other restaurants.

The campaign is available through the official Matsuya Foods application on smartphones, and "Matsuben Points" can be accumulated for use when ordering. The minimum order amount will be changed from 1,000 yen to 1,500 yen only during the campaign period.

[Outline]
Target products: All Matsuben Delivery menu items
Period: November 1-30, 2022
Target restaurants: Matsuben Delivery restaurants

Matsuya "Matsuben Delivery Free Delivery" Campaign
Matsu-ben Delivery Free Delivery" Campaign

Oyako-don

"Oyako-don" is a national dish consisting of chicken thigh meat softly topped with an egg, and is served during the chilly season. Not only is it topped with a fluffy egg, but it also comes with a poached egg for an even mellower taste. Comes with miso soup. It contains 889 kcal and is priced at 500 yen. It will go on sale on November 1.

Matsuya "Oyakodon" expanded nationwide.
chicken and egg on rice

Gyuu toji

oyakodon

"Gyuu toji oyakodon" is a bowl of rice topped with not only chicken thigh meat but also meat from the classic "Gyuu meshi" (beef and rice). It is a luxurious bowl of rice topped with the richness and flavor of beef, while at the same time tasting like oyako-don. It comes with miso soup. It has 1,118 calories and is priced at 650 yen. It will go on sale on November 1.

Matsuya "Oyakodon with Beef Stew
simmered beef and chicken on rice

As part of the "Matsuya Digital Jack Project," a "

Halloween

Coupon" will be issued on the official Matsuya application and various social networking services.

With this coupon, you can enjoy a 30 yen discount on beef rice and curry, a 50 yen discount on standard rice bowls, and a 70 yen discount on standard yakiniku set menus. The discount applies to To go as well as eat-in. You can use the coupon as many times as you like during the period. The coupon is only valid for in-store purchases and is not valid for "Matsuben Net" or "Matsuya Mobile Order".

[Outline]
Target products: Beef rice, curry, standard rice bowls, standard yakiniku set meals
Period: October 18 to October 25, 2022
Target stores: All Matsuya stores nationwide except for some stores

Matsuya "Halloween Coupon
Halloween Coupon" Campaign

The "Free Rice Refill for Set

Meals

" campaign will be offered for one week only to those who eat and drink at the restaurant. We decided to implement this measure in order to encourage people to eat more rice during the season of delicious rice with the arrival of autumn, when people's appetites have been whetted.

Matsuya's rice is an original blend of 100% domestic rice. Each season, the rice is blended to best suit Matsuya's menu.

[Outline of implementation]
Target products: All set meal menu items * Only those who eat and drink in the restaurant are eligible for the offer.
Period: 10:00 a.m. October 18, 2022 - 10:00 a.m. October 25, 2022
Target stores: All Matsuya stores nationwide except for some stores

Matsuya "Free Rice Refill" Campaign
Free Rice Refill for Set Meals" Campaign

Stir-fried pork and

eggplant

with spicy miso The "Stir-fried pork and eggplant with spicy miso" set meal is a standard autumn menu item. It comes with rice, miso soup and fresh vegetables. Juicy eggplant and flavorful pork are stir-fried with rich spicy miso.

The spicy miso is mixed with the tender eggplant, and the taste of the eggplant is presented as a delicious accompaniment to rice and sake. It can be served on top of rice to make a hearty bowl of rice. The regular size has 918 kcal and the double size has 1,390 kcal, and is priced at 750 yen for the regular chair and 1,150 yen for the double size. The release date is October 11.

Matsuya "Stir-fried pork and eggplant with spicy miso" set meal
Stir-fried pork and eggplant with spicy miso

Pork and

Eggplant

Rice Set with Spicy Miso Sauce "Pork and Eggplant Rice Set with Spicy Miso Sauce" features eggplant and pork stir-fried in a rich spicy miso sauce, served with rice and miso soup. The price is 690 yen. The release date is October 11.

Matsuya "Spicy Miso Wok-fried Pork and Eggplant Rice Set
Spicy Miso Wok-fried Pork and Eggplant Rice Set

Cheese Bolognese Combo

Beef

Rice "Cheese Bolognese Combo Beef Rice" is an Italian-style beef rice dish that combines Matsuya's standard "beef rice" with new Matsuya's melted cheese, minced meat, tomatoes, onions and other vegetables cooked in Matsuya's original special Bolognese sauce.

The sauce and beef are said to be a perfect match, and the rice is said to be so well seasoned that it can be enjoyed until the very last morsel. The melted cheese has also been renewed and is now creamy and mild. Miso soup is included. The calorie count is 901 kcal and the price is 630 yen. The product will go on sale on October 4.

Matsuya "Cheese Bolognese Combo Beef Rice
Cheese Bolognese Combo Beef Rice

In the "Double

Matsuben

Point" campaign, customers who order through Matsuben Delivery, a bento menu delivery service offered by Matsuya and others, will earn double the usual Matsuben Points. The accumulated points can be used when ordering from Matsuben Delivery and other services.

Matsuben Delivery can be used via the official Matsuya Foods application on smartphones.

[Outline]
Target products: All Matsu-ben Delivery menu items
Period: October 1-31, 2022
Target stores: Matsu-ben Delivery stores

Matsuya "Double Matsuben Points" Campaign
Double Matsuben Points" Campaign

The "Matsuya Foods x Sumikko

Gurashi

Autumn Collaboration" campaign will offer an "Original MomoMoko A5 Clear File" for each order of the target menu item. The clear file has a matching "Koinu" design and is randomly selected from a total of eight different designs.

[Outline]
Applicable products: Various Wakuwaku sets
Period: September 28, 2022 10:00 - October 12, 2022 9:59
Applicable stores: Matsuya and other stores nationwide except for some stores

Matsuya Foods x Sumikko Gurashi Autumn Collaboration" campaign
Matsuya Foods x Sumikko Gurashi Autumn Collaboration" campaign



Copyright (C) MATUSYA FOODS CO.

,

LTD. All Rights Reserved.
(C) 2022 San-X Co. The "Curry with Stewed Colored Vegetables" is a tomato-based Southern European-style dish with red peppers, yellow and green zucchini, and other colorful ingredients. It contains half of your daily vegetable intake. The curry sauce and vegetables are said to be delicious. Comes with miso soup. The price is 650 yen. The product will go on sale on September 20.

Matsuya "Colorful Vegetable Stewed Curry
Colorful Vegetable Stewed Curry

Curry

with Stewed Vegetables "Curry with Stewed Vegetables" is a curry with "Curry with Stewed Vegetables" and "Beef Meal" ingredients. Comes with miso soup. The price is 850 yen. It will go on sale on September 20.

Matsuya "Colorful Vegetable Stewed Callegue
Colorful Vegetable Stewed Karegyu

Colored Vegetable Stewed Gorogori

Chicken

Curry "Colored Vegetable Stewed Gorogori Chicken Curry" is a collaboration of "Colored Vegetable Stewed Curry" and the "Gorochiki" series. It comes with miso soup. The price is 850 yen. It will go on sale on September 20.

Matsuya "Colorful Vegetable Stewed Gorogokoro Chicken Curry".
Curry with colorful vegetables stewed with chicken

Curry with Stewed Hamburger

Steak

"Curry with Stewed Hamburger Steak" is a collaboration of "Curry with Stewed Vegetables" and "Gorochiki" series. It comes with miso soup. The price is 900 yen. The product will go on sale on September 20.

Matsuya "Colorful Vegetable Stewed Hamburger Curry
Curry with colorful vegetable stew and hamburger steak

The "Matsuya Digital Jack Project" is a campaign in which a "Silver Week Coupon" will be distributed via the official Matsuya application and various social networking services

.



By using this coupon, you can enjoy a 30 yen discount on beef rice and curry, a 50 yen discount on standard rice bowls, and a 70 yen discount on standard yakiniku set menus. This campaign applies to To go as well as eat-in. The coupon can be used as many times as you like during the campaign period.

[Outline]
Target products: Beef rice, curry, standard rice bowl, standard yakiniku set meal
Period: September 17-25, 2022
Target stores: All Matsuya stores nationwide except for some stores

Matsuya "Silver Week Coupon" Campaign
Silver Week Coupon" Campaign

Lunghi

Rice "Lunghi Rice" was created as part of an initiative to rearrange international flavors such as shukumeri and cacciatore to suit Japanese rice, and a new representative Taiwanese dish was selected and created based on suggestions from employees working in stores.

Lu Mei" at Matsuya
Chinese-style vegetarian cuisine (popular in the Edo period)

Diced pork belly is stewed in a special sweet and spicy sauce until it is melt-in-your-mouth tender, and the braising liquid and rice go well together. The braising liquid and rice go well together, and the seasoned egg made in-house (except in Okinawa) adds a mellow, tangy flavor. Comes with miso soup. The price is 680 yen. The product will go on sale on September 13.

Lunghi

Combo Beef Rice "Lunghi Combo Beef Rice" is available for those who want to taste not only the flavor of pork but also beef. It comes with miso soup. The price is 680 yen, and the "Double" with double the amount of pork belly is 950 yen. The release date is September 13.


Matsuya "Lunghi Rice Combo Beef Rice
Lunghi Rice Combo Beef Rice

Lunghi Combo Beef Meal Wakuwaku

Set: Includes Lunghi Rice, raw vegetables, and "Sumikko Gurashi Original Goods". The price is 780 yen. The sale date is September 13th.

Matsuya "Lunar Combo Beef Rice Wakuwaku Set
Longhi Combo Beef Rice Wakuwaku Set

In the "Matsuya Mobile Order Double

Points

" campaign, customers who order using "Matsuya Mobile Order", which allows cashless payment by smartphone without using a ticket machine, can earn double the usual "Matsu-ben Points". The accumulated points can be used at Matsuya Mobile Order and other places.

The points can be used from the official Matsuya Foods application.

[Outline]
Target products: All Matsuya Mobile Order menu items
Period: September 6-27, 2022
Target stores: Matsuya Mobile Order stores

Matsuya "Double Points Granted for Matsuya Mobile Order" Campaign
Double Points Granted for Matsuya Mobile Order" Campaign

Matsuya Bulgogi Set

Meal

"Matsuya Bulgogi Set Meal" is considered to be the perfect stamina set meal for this time of year when people tend to get sick easily due to temperature changes. The savory meat and sauce go well together, and it is said to be a dish that makes the rice go faster. The menu, which has been popular in the past, is now available again.

Beef, crunchy garlic sprouts, and brightly colored green peppers are juicy grilled on a griddle and covered with a savory and addictive garlic sauce. A selection of small bowls of food served with the dish is ideal for a change of taste. You can choose from a spicy kimchi or a mild raw egg to soften the flavor of your dish. For the same price, you can also choose the amount of rice, which is suitable for those who want to enjoy the dish with gusto. The price is 780 yen, and the double price is 1,180 yen. The new product will go on sale on August 30.

Matsuya "Bulgogi Set Meal" and choice of small bowl of "Kimchi
Bulgogi Set Meal and Choice of Small Bowl of "Kimchi

Matsuya "Bulgogi Set Meal" and choice of a small bowl of "raw egg
Bulgogi Set Meal and Choice of Small Bowl of Raw Eggs

Bulgogi

Rice Set "Bulgogi Rice Set" - Beef, garlic sprouts, and green peppers are grilled on a griddle and topped with garlic sauce. A choice of two small bowls of rice with kimchi or raw egg made in-house by Matsuya is also available. The price remains the same and you can choose the amount of rice. Includes miso soup. The price is 720 yen; double is 1,120 yen. The new product will go on sale on August 30.

Matsuya "Bulgogi Rice Set" and choice of small bowl of "Kimchi
Bulgogi rice set and choice of small bowl of "kimchi

The "

Matsuben

Delivery Free Delivery" campaign will waive the usual 300 yen delivery fee for orders placed through Matsuben Delivery, a boxed lunch menu delivery service offered by Matsuya and other restaurants.

The campaign is available via the official Matsuya Foods application on smartphones.

[Outline]
Target products: All Matsu-ben Delivery menu items
Period: August 29, 2022 - September 30, 2022
Target stores: Matsu-ben Delivery stores

Matsuya "Matsuben Delivery Free Delivery" Campaign
Free Delivery Campaign for Matsuben Delivery

Matsuya-supervised Thoughtful

Chicken

Curry "Matsuya-supervised Thoughtful Chicken Curry" was created by the founder's wish to "make a curry with chicken and a sense of girth". Nakamuraya, a long-established curry shop, has developed "Gorokodori Chicken Curry", which can be easily enjoyed at home. It is available exclusively at the official Matsuya online store.

The spicy curry is made with Matsuya's original spices, which are a perfect blend of spices with different aromas and spiciness. The dish is satisfying and has a sharp and aromatic spiciness.

The price is 2,600 yen for a 5-serving set and 3,700 yen for a 10-serving set. The "Matsuya Supervised Thoughtful Chicken Curry" and "Founding Beef Curry" 5-serving set is priced at 3,700 yen each, and the 10-serving set is priced at 7,400 yen each. A separate delivery fee will be charged. The release date is August 22.

Nakamuraya "Thoughtful Chicken Curry supervised by Matsuya
Matsuya's Thoughtful Chicken Curry

Spicy Keema

Beef

Meal "Spicy Keema Beef Meal" is an arrangement of the signature "Beef Meal. It is said to allow customers to enjoy the rich and spicy keema curry and beef rice at the same time.

Although it belongs to the "beef rice" category, it can actually be called "keema curry. It is a new flavor that is being pursued to compete with the original "Karegyu". Crunchy green onions and mild egg yolk combine well with each other. When you put your chopsticks into the egg, it is mixed with the keema curry and the beef and gives it a mellow taste. The dish is described as an "exquisite bowl of rice topped with both beef and keema curry in one dish.

Matsuya "Spicy Keema Beef Rice
Spicy Keema Beef Rice

The price is 550 yen. The product will go on sale on August 23.

The "HAPPY

SUMMER

Coupon" will be distributed through the official Matsuya application and various social networking services as part of the "Matsuya Digital Jack Project" campaign.

By using this coupon, customers can enjoy a 30 yen discount on beef rice and curry, a 50 yen discount on standard rice bowls, and a 70 yen discount on standard yakiniku set menus. This campaign applies to To go as well as eat-in. The coupon can be used as many times as you like during the campaign period.

[Outline]
Target products: Beef rice, curry, standard rice bowl, standard yakiniku set meal
Period: August 16-23, 2022
Target stores: All Matsuya stores nationwide except some stores

Matsuya "HAPPY SUMMER Coupon
HAPPY SUMMER Coupon

Umatoma

hamburger steak set meal with plenty of sauce "Umatoma hamburger steak set meal with plenty of sauce" is a reintroduction of the "Umatoma hamburger steak" that has remained popular for 20 years. The hamburger steak is fluffy and juicy, and is shaped like a doughnut with a hole in the middle. The hole allows the sauce to soak into the hamburger from the center, making it even more flavorful. In addition, the amount of special tomato sauce has been increased to allow the hamburger steak to be enjoyed more as a whole. Served with rice, raw vegetables and miso soup. The price is 750 yen. It will go on sale on August 9.

Matsuya "Umatoma hamburger steak set meal with plenty of sauce
Umatoma hamburger steak set meal with plenty of sauce

Umatoma Hamburger

Steak

with Rice Set "Umatoma Hamburger Steak with Rice Set" is a donut-shaped hamburger steak with a special tomato sauce that sinks in, served with rice and miso soup. The price is 690 yen. The product will go on sale on August 9.

Matsuya "Umatoma hamburger steak and rice set with plenty of sauce
Umatoma hamburger steak and rice set with plenty of sauce

Cheese-Uma

Toma Hamburger Steamed Lunch "Cheese-Uma Toma Hamburger Steamed Lunch with Plenty of Sauce" features "Umatoma hamburger steak with plenty of sauce and cheese," which is the strongest combination with melted cheese. When the half-boiled egg is broken into pieces, it is mixed with the tomato sauce and rich cheese to create a mellow flavor. The "Cheese Hamburger Steak TKG" is completed "on the rice". Includes rice, raw vegetables, and miso soup. The price is 930 yen. On sale on August 9.

Matsuya "Cheese-Uma-Toma hamburger steak set meal with plenty of sauce
Cheese-Uma-Toma hamburger steak set meal with plenty of sauce

Cheese-Uma Toma Hamburger

Steak

with Rice Set "Cheese-Uma Toma Hamburger Steak with Rice Set" comes with rice, miso soup, and a "cheese-umatoma hamburger steak with plenty of sauce" topped with melted cheese, the strongest combination. The price is 870 yen. On sale on August 9.

Matsuya "Cheese-Uma-Toma hamburger steak and rice set with plenty of sauce
Cheese-Uma-Toma hamburger steak and rice set with plenty of sauce

Oroshi ponzu hamburger

steak

set meal "Oroshi ponzu hamburger steak set meal" offers a refreshing summer taste. It comes with rice, raw vegetables, and miso soup. The price is 780 yen. On sale on August 9.

Matsuya "Oroshi ponzu hamburger steak set meal
Hamburger steak set meal with grated ponzu sauce

Oroshi ponzu hamburger steak and

rice

set "Oroshi ponzu hamburger steak and rice set" has a refreshing summer taste and comes with rice and miso soup. The price is 720 yen. It will go on sale on August 9.

Matsuya "Oroshi ponzu hamburger steak and rice set
Hamburger steak and rice set with grated ponzu sauce

Negi-Oroshi

Hamburger Steak Set "Negi-Oroshi Hamburger Steak Set" is considered to be a refreshing menu item perfect for summer. It is served with crispy all-purpose special green onion sauce and grated daikon radish. It comes with rice, miso soup, and fresh vegetables. The price is 780 yen. It will go on sale on August 2.

Matsuya "Hamburger steak set meal with grated leek
Hamburger steak set meal with grated leek

Locavore

Tofu Change "Locavore Tofu Change" allows customers to change the "regular serving of rice" to "tofu". Tofu is said to cut carbohydrates by 70% and calories by 90% compared to a serving of rice.

The "Locavo Vegetable Change" is a follow-up to the "Locavo Tofu Change," which already allows customers to change the rice used for beef rice, curry, rice bowls, and set meals to raw vegetables for free. There is no additional charge to change from a regular serving of rice to tofu. Available at all restaurants nationwide except for a few. Start date is August 9.

Matsuya "Locavore Tofu Change
Locavore Tofu Change (Image source: Matsuya official website)

Hamburger steak with

grated le

ek and rice set "Hamburger steak with grated leek and rice set" is a hamburger steak combined with all-purpose special leek sauce and grated radish, served with rice and miso soup. The price is 720 yen. The set will go on sale on August 2.

Matsuya "Hamburger steak and rice set with grated leek
Hamburger steak and rice set with grated leek

Pork Yakiniku

Teishoku

"Pork Yakiniku Teishoku" will be reintroduced as a new menu item using pork shoulder roast, which is thin but packed with flavor and has a good balance of fat and lean meat. It comes with rice, miso soup, and raw vegetables. The regular size has 652 kcal and the double portion has 859 kcal. The product will go on sale on August 2.

Matsuya "Yakiniku Pork Set Meal
Roasted pork set meal

Pork

Yakiniku

Rice Set "Pork Yakiniku Rice Set" includes yakiniku made from pork shoulder, rice, and miso soup. The price is 590 yen, double 990 yen. It will go on sale on August 2.

Matsuya "Pork Yakiniku Rice Set
Pork barbecue rice set

Pork Ginger Yaki

Teishoku

"Pork Ginger Yaki Teishoku" is also back on the menu. Pork shoulder roast," which has a good balance of fat and lean meat and is thin but packed with flavor, is newly used. It comes with rice, miso soup, and fresh vegetables. Calories are 936 kcal for the regular size and 1,426 kcal for the "double" increased size.

Price is 730 yen for the regular size. The double size is priced at 1,130 yen. The release date is August 2.

Matsuya "Pork ginger yaki set meal
Pork ginger yaki set meal

Pork Ginger Yaki

Rice

Set "Pork Ginger Yaki Set Meal" comes with ginger yaki made from pork shoulder, rice, and miso soup. The price is 670 yen, double price 1,070 yen. It will go on sale on August 2.

Matsuya "Pork Ginger Rice Set"
Pork Ginger Rice Set

Negi Negi

Salted

Pork Yakiniku Bowl "Negi Negi Salted Pork Yakiniku Bowl" is a bowl of pork yakiniku with salt sauce changed to green onion sauce. It comes with miso soup. The calorie count is 745 kcal for a regular bowl and 1,028 kcal for a large bowl, and the price is 590 yen for a regular bowl and 730 yen for a large bowl. It will go on sale on August 2.

Matsuya "Negi Negi Shio Pork Yakiniku Donburi
Negi Negi Salted Pork Yakiniku Donburi

Negi Negi Shio

Chicken

Grilled Set Meal "Negi Negi Shio Chicken Grilled Set Meal" is a new version of "Negi Shio Chicken Grilled Set Meal" with salt sauce changed to green onion sauce. It comes with rice, miso soup, and raw vegetables. The regular size has 861 kcal and the double size has 1,196 kcal. The product will go on sale on August 2.

Matsuya "Negi Negi-Shio Chicken Grilled Set Meal
Negi Negi-Shio Chicken Grilled Set Meal

Negi Negi

Shio

Chicken Grilled Rice Set "Negi Negi Shio Chicken Grilled Rice Set" is a set that includes chicken with Negi sauce, rice, and miso soup. The price is 690 yen, and the double set is 1,090 yen. The sale date is August 2.

Matsuya "Negi Negi-Shio Chicken Grilled Rice Set
Negi Negi Salt Chicken Grilled Rice Set

The "Matsuben

Jumbo

" campaign offers a chance to win "Matsuben Points" by drawing lots for purchases of 5,000 yen or more with the "Matsuben Net", "Matsuya Mobile Order", and "Matsuben Delivery" ordering functions on the official Matsuya Foods application for smartphones. The winner will receive the following prizes.

First prize: 100,000 yen worth (100,000 points) 10 winners
・ Second prize: 10,000 yen worth (10,000 points) 100 winners
・ Third prize: 1,000 yen worth (1,000 points) 1,000 winners

<Outline>
Target products: All Matsu-ben Net, Matsuya Mobile Order and Matsu-ben Delivery menus
Period: August 1, 2022 0:00 - August 31, 23:59
Target stores: Matsu-ben net, Matsuya Mobile Order, and Matsu-ben Delivery stores

Matsuya "Matsuben Jumbo" campaign
Matsu-ben Jumbo" campaign

Kai-nabe-niku

Teishoku

(claypot meat set meal) "Kai-nabe-niku Teishoku" is a reintroduced menu item. The set meal includes not only plenty of meat, but also colorful vegetables such as cabbage, carrots, onions, and green peppers, providing one-half of your daily vegetable intake. Served with rice, miso soup, and a choice of small bowls of cooked vegetables. The daily vegetable requirement is the 350g (12.35oz) recommended by the Ministry of Health, Labor and Welfare.

Matsuya "Kai-nabe set meal
claypot set meal

The meat and vegetables are mixed with a rich and slightly sweet spicy miso sauce, which goes well with the rice. Four sizes of rice are available at one price: small, medium, large, and extra-large.

A small bowl of Matsuya's own kimchi or half-boiled egg can also be added. The kimchi adds a spicy kick to this rich claypot meat, while the half-boiled egg gives it a mellow flavor. You can enjoy it while changing the flavor. The price is 750 yen. The double portion is priced at 1,150 yen. The new product will go on sale on July 26.

Campaign

】 "Matsuya's Lunch" sales hours will be expanded. The former 11:00 a.m. to 2:00 p.m. sales hours will be extended to 11:00 a.m. to 5:00 p.m. daily, including Saturdays, Sundays and holidays.

The "Gyumeshi Namae (Beef Meal) with Raw Vegetables and Eggs Set", which includes the signature dish "Gyumeshi" with raw vegetables and a raw or half-boiled egg, is only 500 yen, a 60 yen discount from the regular price. In addition, the "Original Curry" and "Spicy Negitama Gyumeshi with plenty of scallions" sets are also available at a discount from the regular price. To go is also available. The change will take effect on July 26.

Expansion of "Matsuya's Lunch" sales hours
Lunch at Matsuya.

In the "Double Points for

Matsuben

Delivery" campaign, customers can earn double Matsuben Points for orders placed through Matsuben Delivery, a bento menu delivery service available through the official Matsuya Foods application on smartphones. Points can be used for orders placed through Matsuben Delivery.

[Outline]
Target products: All Matsuben Delivery menu items
Period: July 23, 2022 - August 31, 2022
Target stores: Shoben Delivery stores

Matsuya "Double Points for Matsuben Delivery" Campaign
Double Points for Matsuben Delivery" Campaign

Eel

bowl "Eel bowl" will be reissued as a menu supervised by "Sushimatsu" for July 23, the day of the Ushi (the day of the ox). The soft, fluffy, thick and tender eel is used in this dish. The special sauce enhances the flavor of the eel, making it a dish that is sure to be enjoyed with rice. Comes with miso soup, cabbage oshinko (pickled cabbage), and a small bag of sansho (Japanese pepper). The price is 880 yen or double 1,480 yen. The eel alone is priced at 760 yen. The product will go on sale on July 12.

Matsuya's "Unadon" (bowl of rice topped with eel)
bowl of eel and rice (donburi)

Unagi Combo

Beef

Meal "Unagi Combo Beef Meal" is a menu item unique to Matsuya. It comes with miso soup, cabbage oshinko (pickled cabbage), and a small bag of sansho (Japanese pepper). The price is 980 yen, double price 1,580 yen. The menu will go on sale on July 12.

Matsuya "Eel combo beef rice
Eel combo beef rice

Hitsumabushi Style Unadon

Ochazuke

Set "Hitsumabushi Style Unadon Ochazuke Set" will also be available. The set includes a choice of hot or cold ochazuke. You can enjoy it even in the hot and humid summer. The set comes with miso soup, pickled cabbage, condiments, kombucha (kelp tea), and a sansho (Japanese pepper) sachet. Prices are 980 yen and double 1,580 yen. The release date is July 12.

Matsuya "Hitsumabushi Style Unadon Ochazuke Set
Hitsumabushi style Unadon Ochazuke Set

Ochazuke

Set The "Ochazuke Set" consists of a portion of the "Hitsumabushi Style Unadon Ochazuke Set" and is available as a stand-alone item to be enjoyed in combination with other dishes. The price is 130 yen. The set will go on sale on July 12.

Matsuya "Ochazuke Set
Ochazuke Set

The "Limited Time Offer: 100 Matsuben Point Present" campaign is a limited

time

offer in which 100 Matsuben Points are awarded for ordering Matsuya's eel-related menu items on "Matsuben Net", which is available on the official Matsuya Foods application.

[Outline]
Target product: Unagi related menu
Period: July 12, 2022 10:00 - July 19, 2022 10:00
Target store: Stores with Matsuben Net

Matsuya "100 pt. Matsu-ben point present for a limited period of time".
Limited time pine valve point 100pt present

Matsuya Foods x Sumikko Gurashi" Summer

Collaboration

"Matsuya Foods x Sumikko Gurashi" Summer Collaboration Campaign: In the "Matsuya Foods x Sumikko Gurashi" summer collaboration campaign, an "original B6 notebook" created in collaboration with "Sumikko Gurashi" will be distributed, and a prize drawing will be held for an "original rice bowl". The campaign will also feature a prize draw to win an "Original Donburi" (rice bowl).

Matsuya "Matsuya Foods x Sumikko Gurashi" summer collaboration campaign
Matsuya Foods x Sumikko Gurashi" summer collaboration campaign

Original B6

Notebook

"Original B6 Notebook" can be picked up on the spot upon ordering the menu items. There are a total of 8 different designs. The notebook will be distributed at random.

[Outline]
Target product: Wakuwaku Set
Period: July 9, 2022 10:00 - July 19, 2022 10:00
Target store: Matsuya stores

Matsuya "Original B6 Notebook
Original B6 notebook

Original

Donburi

"Original Donburi" can be won by taking a photo of a meal ticket, receipt, or web receipt for an order totaling 700 yen or more and entering the required information in the dedicated form on the web.

[Outline]
Target products: All menu items
Application period: July 19, 2022 0:00 - August 31, 2022 23:59 (Application deadline is September 7)
Target stores: Matsuya stores

Matsuya "Original Donburi
original rice bowl

In the "Matsuya Mobile Order

Points

Triple" campaign, customers who order using "Matsuya Mobile Order", which enables cashless payment via the official Matsuya Foods application on smartphones without using a ticket machine, can earn "Matsuben Points" three times as much as usual. You can earn 3 times as many "Matsuben Points" as usual.

[Outline]
Target products: All Matsuya Mobile Order menu items
Period: July 6, 2010 10:00 - July 31, 2010 23:59
Target stores: Matsuya Mobile Order stores

Matsuya "Matsuya Mobile Order Granted Points Tripled" Campaign
Matsuya Mobile Order Granted Points Triple" Campaign

Kim Gobo Salad

Beef Me

al "Kim Gobo Salad Beef Meal" is a dish that is set to go on sale nationwide in time for the summer of 2022, when demand for eating out is said to be recovering. It combines Matsuya's popular Fujiyama kimchi with kinpira gobo (burdock root). The classic kimchi and kinpira gobo (burdock root) seasoned with mayonnaise are placed on a bed of beef rice. You can enjoy the crunchiness of the crispy burdock root in this new salad beef rice. The price is 550 yen. The product will go on sale on July 5.

Matsuya "Kim Gobo Beef Rice
Kim Gobo Beef Rice

Bibim

Gyumeshi

"Bibim Gyumeshi" is a dish that combines kimchi with kinpira gobo (burdock root) cooked in a sweet and spicy gochujang-based sauce. You can enjoy the crunchy texture of the burdock root. The price is 550 yen. The product will go on sale on July 5.

Matsuya "Bibin Beef Rice
Bibin Beef Meshi