Matsuya New Menu and Campaign Summary

This page introduces new menus, campaigns, and special coupons that have appeared at Matsuya. Includes rice bowls, curry, bento boxes, and other set menus that can be ordered at any time during business hours and taken out (to-go). Information on mobile ordering, delivery, prices, release dates, and calories is also presented.



*All prices are tax included at the time of publication.
*To go menu items with miso soup will cost an additional 60 yen.
*Includes limited time offer menus, campaigns, and coupons. The "Bolognese Sauce Hamburger" is the newest addition to Matsuya's hamburger steak menu. The hamburger is covered with Matsuya's special Bolognese sauce made from ground meat, tomatoes, onions and other vegetables.

The sauce has been improved from the one used in the previous "Cheese Bolognese Beef Meal" so that it goes even better with rice. The juicy hamburger steak is described as having a luxurious flavor, with the meat sauce on top of the juicy hamburger steak.

A "Bolognese Sauce Egg Hamburger" topped with a fried egg is also available. The yolk is crumbled and the hamburger steak, sauce, and egg create a unique flavor that can also be enjoyed.


Bolognese Sauce

Hamburger

Set Meal "Bolognese Sauce Hamburger Set Meal" includes hamburger steak with Bolognese sauce, rice, miso soup and fresh vegetables. The price is 830 yen. It will be available on January 24, 2023.


Bolognese Sauce

Hamburger

Rice Set "Bolognese Sauce Hamburger Rice Set" includes a hamburger steak with Bolognese sauce, rice and miso soup. The price is 770 yen. It will go on sale on January 24, 2023.


Bolognese Sauce

Egg

Hamburger Set "Bolognese Sauce Egg Hamburger Set" consists of a hamburger steak topped with a fried egg, rice, miso soup, and fresh vegetables. The price is 880 yen. It will go on sale on January 24, 2023.


Bolognese Sauce Egg

Hamburger

Rice Set "Bolognese Sauce Egg Hamburger Rice Set" consists of a hamburger steak with Bolognese sauce topped with a fried egg, rice and miso soup. The price is 820 yen. It will go on sale on January 24, 2023.


The "Bolognese

Sauce

Hamburger Steak Rice Set" comes with a Bolognese Sauce Hamburger Steak, rice, and a fried egg with miso paste. However, the same application can also be used for eat-in. However, the "Matsuya Mobile Order", an eat-in ordering function that can also be used from the application, is not applicable. Points will not be awarded for the use of discount coupons or service coupons.

The campaign period is from January 24, 2023 at 10:00 to January 31, 2023 at 10:00. The date and time of the campaign is based on the date and time of receipt.


KOMORI

DON

: A variety of "KOMORI DON" menu items, which are smaller than the regular size bowl, will be available for purchase.

Three types of bowls: "Kim Kal Don," "Gyu Yaki Bibin Don," and "

Negi Negi Salt Pork Yakiniku Don." Gyumeshi already offers small bowls, and now Matsuya's popular "Kim Kal Don," "Gyu Yaki Bibin Don," and "Negi Negi Salt Pork Yakiniku Don" are newly added to the lineup. The new sizes have been created in response to requests from customers who say they can't eat enough with a bowl of rice in a single serving.


A "small bowl combination" that allows you to eat more than one bowl at the same time is also available. This allows customers to enjoy a more diverse menu of rice bowls.

KOMORI BOWL PRICE, RELEASE DATE, SALES STORES

Price:
・ KIMKAL BOWL Small size: 520 yen
・ GYUYAKI BIBIN BOWL Small size: 560 yen
・ NEGI ONEGI SALT Pork Yakiniku Bowl Small size: 560 yen
・ GYUMESHI Small size: 350 yen
・ KIMKAL BIBIN KOMORI KOMBI 1,000 yen
・ KIMKAL NEGI SALT KOMBI 1,000 yen
・ BIBIIN NEGI SALT KOMBI 1,000 yen
Release Date January 17, 2023 at 10:00 a.m.

[Campaign]

Free Delivery for Matsuben Delivery "Free Delivery for Matsuben Delivery" campaign offers free delivery for orders of 1,500 yen or more at stores introducing the Matsuben Delivery bento delivery service. The campaign can be used any number of times at participating stores during the campaign.

Matsuben Delivery is available through the official Matsuya Foods application on smartphones. Matsuya points, which can be used when ordering, are also accumulated.

The campaign will run from January 16 to February 15, 2023.


Gorokoro Chicken

Carbonara

"Gorokoro Chicken Carbonara" is a rich and delicious dish with a thick carbonara sauce, moist and smooth granapadano cheese, and a raw egg (to be added later) overflowing with the yolk.

The key point is the carbonara sauce, which was developed by Matsuya with special care to go well with rice. After finishing the chicken, which is juicy grilled on the teppan and packed with flavor, you can enjoy a bowl of thick carbonara with the leftover sauce. To go is available.

The price is 780 yen. The release date is January 10.


The "Thick Carbonara with

Raw Vegetables

Set with Gorokoro Chicken" will also be available. This set is also available for To go.

The price is 880 yen. It will go on sale on January 10.


Matsuya

Beef

Curry "Matsuya Beef Curry" is an enhanced version of the "Founded Beef Curry". The whole beef belly is stewed to give the flavor of beef. The key is the ample amount of beef that is stewed until it is spicy yet tender, and the beef flavor can be savored until the end of the meal.

The price is 680 yen. For an additional 180 yen, customers can get "Cheese Sprinkled Beef Curry. The product will go on sale at 3:00 p.m. on January 4, 2023.

Omelette

Beef Curry "Omelette Beef Curry" is "Matsuya Beef Curry" with a rich egg omelette.

The price is 780 yen. The "Omelette Beef Curry" is a "Matsuya Beef Curry" with a rich omelette and egg for 780 yen. It will go on sale at 3:00 p.m. on January 4, 2023.

Beef

Curry "Beef Curry" is a meat combo of "Matsuya Beef Curry" and standard "Beef Meal".

The price is 880 yen. Beef curry with cheese is available for an additional 180 yen. The release date is January 4, 2023 at 3:00 p.m.


Hamburger

Beef

Curry "Hamburger Beef Curry" is an arrangement of "Matsuya Beef Curry" for those who want to taste more meat.

The price is 880 yen. For an additional 180 yen, you can get "Hamburger Beef Curry with Cheese". It will go on sale at 3:00 p.m. on January 4, 2023.


Hamburg

Omelette Beef Curry

"Hamburg Omelette Beef Curry" will also be available. The price is 980 yen. For an additional ¥180, you can get "Hamburger steak omelette beef curry with cheese". The new menu will go on sale on January 4, 2023 at 3:00 p.m.

Campaign] Earn points for ordering new menu items!

As a campaign, you can get 100 points in addition to the regular redemption every time you order "Matsuya Beef Curry" related menu items on "Matsuben Net", a To go ordering service available on the official smartphone application.
Eat-in ordering service "Matsuya Mobile Order" is not applicable. Also, points will not be given when using discount coupons or service coupons.

The offer will run from 3:00 p.m. on January 4, 2023 to 10:00 p.m. on January 10, 2023.

End of Original Curry and Mini Curry

The original curry and the morning set meal "Mini Curry" will be discontinued with the launch of "Matsuya Beef Curry".

Beef

Stroganoff

with Cut Steak "Beef Stroganoff with Cut Steak" is a menu item that goes well with both rice and sake, featuring juicy beef cut steak grilled on a griddle and tender thin slices of beef, finished with an elegant original sauce full of sweetness, acidity and richness.

The sweet

, sour, and rich, elegant sauce is an excellent match for both the meat and rice

. Just one bite of this gem will spread the flavor of the beef in the rich sauce and the sweetness of the onions in your mouth. You can enjoy the deep flavor. To make even the busiest situations towards the end of the year a little more luxurious and enjoyable, the restaurant will also offer To go (to-go) as a single item. A perfect addition to your Christmas table or as an accompaniment to your evening drinks. The price is 850 yen. The sale date is December 20.

AEON

Pay" code payment service will be introduced at stores with ticket vending machines.

AEON Pay can be used by downloading the official AEON application "iAEON" or the official AEON Card application "AEON Wallet" and registering your AEON marked card.

By simply placing the code displayed on the application over the QR code reader on the Matsuya ticket machine, customers can easily purchase beef and other items on the menu. For every 200 yen spent, one "WAON POINT" is earned, which can be used to pay at WAON POINT participating stores at the equivalent of 1 yen per point, and can also be exchanged for products according to the number of points earned.

For a limited time, the AEON Pay usage campaign is applicable, and you can earn WAON POINT equivalent to 1.5% of the amount spent, which is triple the basic amount, or 2.0%, which is 4 times the basic amount if you are registered as a "Gold Card". Some stores are not eligible for this program, so please check each store for details.

WAON POINTs cannot be used at Matsuya. AEON Pay cannot be used in combination with cash, and cannot be used for drive-through, Matsuben net, and phone reservation bento.

AEON Pay will be introduced on December 16, 2022 at 15:00. The AEON Pay campaign will run until January 10, 2023.

Matsuya

Foods is currently running a campaign offering a 20% discount on the regular price of Matsu-ben Delivery, a delivery order service available through the official Matsuya Foods application on smartphones. You can also earn Matsuya points that can be used for your next order.

The promotion applies to all sizes of "Gyumeshi" (beef rice) "Namamori", "Atama Daimori", and "Daimori", and "Kimukaru-don" (Kimukaru rice bowl). The promotion period is from December 12 to 31.


Seafood Tofu Kimchi

Jigae

Set "Seafood Tofu Kimchi Jigae Set" is back after a 15-year absence. The seafood broth is filled with shrimp, squid, Japanese spinach, and clams, and the meaty flavor of the standard "beef rice" is added to create a unique chige.

You can also enjoy kimchi made in-house at the foot of Mt. Fuji and smooth tofu. As a side dish, you can choose either a half-boiled egg or a raw egg to mellow the spicy soup. If you would like to order miso soup, please ask an employee.

In addition to sets, individual items and To go are also available. The set is priced at 890 yen. The restaurant will go on sale on December 13.



Beef Tofu Kimchi

Jigae

Set "Beef Tofu Kimchi Jigae Set" will also be available. In addition to enjoying the in-house kimchi made at the foot of Mt. Fuji and smooth tofu, customers can choose between a half-boiled or raw egg as a side dish. If you would like to order miso soup, please ask an employee.

In addition to sets, individual items and To go are also available. The set price is 590 yen. The restaurant will go on sale on December 13, 2012.



Seafood Tofu Kimchi

Jigae K

albi Yakiniku Set "Seafood Tofu Kimchi Jigae Kalbi Yakiniku Set" is a combination of "Seafood Tofu Kimchi Jigae Set" and a side menu "Kalbi Yakiniku". The price is 1,190 yen. The release date is December 13, 2012.



Beef Tofu Kimchi Jigae Kalbi

Yakiniku

Set "Beef Tofu Kimchi Jigae Kalbi Yakiniku Set" is a combination of "Beef Tofu Kimchi Jigae Set" and a side menu "Kalbi Yakiniku". The price is 890 yen. The product will go on sale on December 13, 2012.

Campaign] Eat the new menu and earn points! In addition to the regular redemption, 100 points will be given away!

Eat the new menu and earn points! 100 points in addition to regular redemption! As part of the campaign, customers who order "Kaisen Tofu Kimchi Jigae" and "Beef Tofu Kimchi Jigae" menu items through "Shoben Net," a To go ordering service available through the official smartphone application, will earn 100 points in addition to the normal point redemption each time.

The date and time for the campaign is based on the date and time of receipt of the To go order. The campaign does not apply to "Matsuya Mobile Order," an eat-in ordering service available through the official app. Points will not be awarded when using other coupons or service vouchers.

The promotion period is from December 13, 10:00 to December 20, 10:00.

Matsuya

Mobile Order" campaign", the ordering function of the Matsuya Foods official application for smartphones, will triple the normal "Matsuya Points" that can be earned.

Matsuya Mobile Order is a service that allows customers to place orders using cashless payment without standing in line at a ticket machine.
The feature of this service is to shorten the waiting time during busy times and to allow customers to choose their menu items with more time to spare. The Matsuya points earned when ordering can be used for future payments.

Other ordering functions of the official Matsuya Foods app, such as "Matsuben Net" and "Matsuben Delivery," are not included in the campaign. The campaign will run from December 6 to 31.


Puffed Hamburger Buns (

Brown Sauce Flavor superv

ised by Matsuya) "Puffed Hamburger Buns (Brown Sauce Flavor supervised by Matsuya)" is a collaboration between Yamazaki Baking Bread and Matsuya.

The "hamburger steak set meal" was introduced at Matsuya in the 1980s. As the menu expanded with the changing times, "Stew Hamburger Steak" and "Demi Tama Hamburger Steak" were created using a special demi-glace sauce, and the current "Hamburger Steak with Brown Sauce" was born.

A

delicatessen bread inspired by Matsuya's popular set meal "

Brown Sauce Hamburger Steak". Brown Sauce Hamburger Steak is made with plenty of brown sauce with the aroma and flavor of mushrooms. The "Fluffy Hamburger Bun" uses the "Brown Sauce" supervised by Matsuya, and the hamburger steak made by Yamazaki Baking Bakery is wrapped in dough and steamed, then browned on the surface and steamed to make it moist and soft. The rich brown sauce is well mixed with the soft dough and plump hamburger steak, allowing you to fully enjoy the classic Matsuya flavor.

The product will be sold at Daily Yamazaki, Yamazaki Shop, and other supermarkets and convenience stores nationwide except Hokkaido. The product will go on sale on December 1.


The "Negi Plenty Meat

Udon

" is a combination of sticky udon noodles and meat from Matsuya's signature "Gyu-Meshi" menu, and the soup is made with Matsuya's original soup stock based on meat soup to make it juicy.

The sweetly simmered beef rice meat is not only served with rice, but also blended into the special broth, making it a perfect match for udon noodles. No To go available. Miso soup is not included. The price is 580 yen (tax included, same as below). Customers can also enjoy "custom udon" with side dishes such as kimchi and half-boiled egg as toppings, which are sold separately. The product will go on sale on November 29.

Kakitama Meat U

don with plenty of green onions "Kakitama Meat Udon with plenty of green onions" will also be available. No To go available. Miso soup is not included. The price is 630 yen. It will go on sale on November 29.


Rice Set with

Udon No

odles and Leeks "Rice Set with Udon Noodles and Leeks" will also be available. No To go available. No miso soup is included. The price is 630 yen. It will go on sale on November 29.

Kakitama Meat U

don Rice Set with Plenty of Green Onions "Kakitama Meat Udon Rice Set with Plenty of Green Onions" can also be ordered. No To go available. Miso soup is not included. The price is 680 yen. It will go on sale on November 29.

Mini

Udon "Mini Udon" will also be available. The price is 190 yen. The sale date is November 29.

Morning

Udon "Morning Udon" will be available from 5:00 a.m. to 11:00 a.m. for the morning meal. They are not available for To go. No miso soup is included. The price is 380 yen. It will go on sale on November 29.

Kake Udon Beef Rice

with Small Portion Set "Kake Udon Beef Rice with Small Portion Set" will also be available. No To go service is available. No miso soup is included. The price is 680 yen. The sale date is December 6.

Sumikko Gurashi Collaboration Campaign at

Matsuya, Matsunoya, Matsunoya, Matsunoya, and Maikari Shokudo will hold a Sumikko Gurashi collaboration campaign, including a giveaway of an original A4 clear file, a drawing for an original Tenori plushie toy, and the purchase of an original acrylic key chain at stores. campaign. Both campaigns will start in late November 2022.


Original A4

clear

file: 8 types in total; "Original A4 clear file" will be distributed at random; "Original A4 clear file" will be distributed as soon as "Original Momoko A5 clear file" is finished at each store during the period from November 22, 10:00 to December 6, 9:59. The distribution will end as soon as they are gone. Menu items may vary depending on the business type.

Original Tenori Plushie

Take a picture of the receipt (meal ticket, receipt, or web receipt) of an order totaling 700 yen (including tax) or more, and fill out the necessary information on the dedicated form to apply.


[Entry requirements]
Receipts (meal ticket, receipt, or web receipt) from November 22, 10:00 to December 31, 23:59

[Entry period]
From November 22, 10:00 to January 10, 23:59

Original acrylic key ring

Sold from 10:00 on December 6. End as soon as they are gone. Sold at Matsuya, Matsunoya, and Maikary Shokudo.

Beef Stew with Coarsely Ground Hamburger with Kuroge W

agyu Beef Stew New menu "Beef Stew with Coarsely Ground Hamburger with Kuroge Wagyu Beef" will be available from November 22, 10:00am. It is also available for To go. The "Beef Stew Hamburger", which was popular last year, has been powered up to include coarsely ground hamburger steak with Japanese black beef and is now called "Beef Stew with Coarsely Ground Hamburger with Japanese Black Beef", packed full of deliciousness and flavor.


The price is 980 yen for the "Beef Stew with Coarse Minced Hamburger Steak with Japanese Black Beef" with rice, miso soup, and fresh vegetables. The "Beef Stew with Coarse Minced Hamburger Steak and Rice Set" with rice and miso soup is 920 yen.

The "Labor Thanksgiving

Coupon

" will be issued via the official Matsuya application and SNS as part of the "Matsuya Digital Jack Project.

With this coupon, you can enjoy a 30 yen discount on beef rice and curry, a 50 yen discount on standard rice bowls, and a 70 yen discount on standard yakiniku set menus. The discount applies to To go as well as eat-in. You can use the coupon as many times as you like during the period. Orders placed via "Matsuben Net" or "Matsuya Mobile Order" are not eligible.

[Outline]
Target products: Beef rice, curry, standard rice bowl, standard yakiniku set meal
Period: November 15-22, 2022
Target stores: All Matsuya stores nationwide except for some stores


Fuji Tofu Authentic Bean Curd

Meal

"Fuji Tofu Authentic Bean Curd Meal" is a dish that combines the delicious flavor of smooth tofu and meat with spicy chili pepper and numbing sansho. Fuji, which is produced at Matsuya's Mt. Fuji factory, and is made by selecting soybeans and using Fuji's underground water.

The sauce is accented with hot chili peppers to enhance the spiciness and aromatic sansho (Japanese pepper) to numb the sensation in each bite, while the meat flavor and texture can be felt. This appetizing and spicy dish is sure to please both the tofu and rice cravings. The price is 500 yen. It will go on sale on November 15.


Fuji Tofu

Meal

with Sesame Sauce "Fuji Tofu Meal with Sesame Sauce" is made with "Fuji Tofu Meal with Sesame Sauce" and topped with sesame sauce to make it sweet and spicy. The price is 500 yen. It will go on sale on November 15.


Fuji Tofu's Authentic Bean Curd Combo

Beef

Meal "Fuji Tofu's Authentic Bean Curd Combo Beef Meal" combines "Fuji Tofu's Authentic Bean Curd Meal" and the standard "Beef Meal". The price is 630 yen. The release date is November 15.


Fuji Tofu's Sesame Sauce Bean Curd Combo

Beef

Meal "Fuji Tofu's Sesame Sauce Bean Curd Combo Beef Meal" is a new taste of beef rice with sesame sauce added to "Fuji Tofu's Authentic Bean Curd Combo Beef Meal". The price is 630 yen. It will go on sale on November 15.

Butter Ch

icken Curry with Gorokoro Chicken "Butter Chicken Curry with Gorokoro Chicken" is one of the most popular dishes in the Matsuya Curry series, and will be available again for a limited time. The menu is being reintroduced for a limited time only.


The curry sauce is made of coconut milk and tomatoes, and the juicy chicken is served in a

creamy

, not too spicy sauce. The curry sauce is not too creamy and spicy. It is described as Matsuya's Monster Menu, which is an annual standard item made even tastier. Includes miso soup. The calorie count is 1,040 kcal per serving, and the price is 780 yen. It will go on sale on November 1.

Gorokoro Chicken Butter Chicken Curry with

Raw

Vegetables Set "Gorokoro Chicken Butter Chicken Curry with Raw Vegetables Set" comes with "Gorokoro Chicken Butter Chicken Curry", miso soup and raw vegetables. The price is 880 yen. It will go on sale on November 1.


The "

Matsuben

Delivery Free Delivery" campaign will waive the usual 300 yen delivery fee for orders of 1,500 yen or more through Matsuben Delivery, a boxed lunch menu delivery service offered by Matsuya and other restaurants.

The campaign is available through the official Matsuya Foods application on smartphones, and "Matsuben Points" can be accumulated for use when ordering. The minimum order amount will be changed from 1,000 yen to 1,500 yen only during the campaign period.

[Outline]
Target products: All Matsuben Delivery menu items
Period: November 1-30, 2022
Target restaurants: Matsuben Delivery restaurants

Oyako-don

"Oyako-don" is a national dish consisting of chicken thigh meat softly topped with an egg, and is served during the chilly season. Not only is it topped with a fluffy egg, but it also comes with a poached egg for an even mellower taste. Comes with miso soup. It contains 889 kcal and is priced at 500 yen. It will go on sale on November 1.


Gyuu toji

oyakodon

"Gyuu toji oyakodon" is a bowl of rice topped with not only chicken thigh meat but also meat from the classic "Gyuu meshi" (beef and rice). It is a luxurious bowl of rice topped with the richness and flavor of beef, while at the same time tasting like oyako-don. It comes with miso soup. It has 1,118 calories and is priced at 650 yen. It will go on sale on November 1.


As part of the "Matsuya Digital Jack Project," a "

Halloween

Coupon" will be issued on the official Matsuya application and various social networking services.

With this coupon, you can enjoy a 30 yen discount on beef rice and curry, a 50 yen discount on standard rice bowls, and a 70 yen discount on standard yakiniku set menus. The discount applies to To go as well as eat-in. You can use the coupon as many times as you like during the period. The coupon is only valid for in-store purchases and is not valid for "Matsuben Net" or "Matsuya Mobile Order".

[Outline]
Target products: Beef rice, curry, standard rice bowls, standard yakiniku set meals
Period: October 18 to October 25, 2022
Target stores: All Matsuya stores nationwide except for some stores


The "Free Rice Refill for Set

Meals

" campaign will be offered for one week only to those who eat and drink at the restaurant. We decided to implement this measure in order to encourage people to eat more rice during the season of delicious rice with the arrival of autumn, when people's appetites have been whetted.

Matsuya's rice is an original blend of 100% domestic rice. Each season, the rice is blended to best suit Matsuya's menu.

[Outline of implementation]
Target products: All set meal menu items * Only those who eat and drink in the restaurant are eligible for the offer.
Period: 10:00 a.m. October 18, 2022 - 10:00 a.m. October 25, 2022
Target stores: All Matsuya stores nationwide except for some stores


Stir-fried pork and

eggplant

with spicy miso The "Stir-fried pork and eggplant with spicy miso" set meal is a standard autumn menu item. It comes with rice, miso soup and fresh vegetables. Juicy eggplant and flavorful pork are stir-fried with rich spicy miso.

The spicy miso is mixed with the tender eggplant, creating a flavor that makes the rice and sake more enjoyable. It can be served on top of rice to make a hearty bowl of rice. The regular size has 918 kcal and the double size has 1,390 kcal, and is priced at 750 yen for the regular chair and 1,150 yen for the double size. The release date is October 11.


Pork and

Eggplant

Rice Set with Spicy Miso Sauce "Pork and Eggplant Rice Set with Spicy Miso Sauce" features eggplant and pork stir-fried in a rich spicy miso sauce, served with rice and miso soup. The price is 690 yen. The release date is October 11.


Cheese Bolognese Combo

Beef

Meal "Cheese Bolognese Combo Beef Meal" is described as an Italian-style beef meal combining Matsuya's standard "beef meal" with Matsuya's new melted cheese, minced meat, tomatoes, onions and other vegetables in a special Matsuya original Bolognese sauce.

The sauce and beef are said to be a perfect match, and the rice is said to be so well seasoned that it can be enjoyed until the very last morsel. The melted cheese has also been renewed and is now creamy and mild. Miso soup is included. The calorie count is 901 kcal and the price is 630 yen. The product will go on sale on October 4.


In the "Double

Matsuben

Point" campaign, customers who order from Matsuben Delivery, a bento menu delivery service offered by Matsuya and other restaurants, will earn double the normal Matsuben Points. The accumulated points can be used when ordering from Matsuben Delivery and other services.

Matsuben Delivery can be used via the official Matsuya Foods application on smartphones.

[Outline]
Target products: All Matsu-ben Delivery menu items
Period: October 1-31, 2022
Target stores: Matsu-ben Delivery stores


The "Matsuya Foods x Sumikko

Gurashi

Autumn Collaboration" campaign will offer an "Original MomoMoko A5 Clear File" for each order of the target menu item. The clear file has a matching "Koinu" design and is randomly selected from a total of eight different designs.

[Outline]
Applicable products: Various Wakuwaku sets
Period: September 28, 2022 10:00 - October 12, 2022 9:59
Applicable stores: Matsuya and other stores nationwide except for some stores




Copyright (C) MATUSYA FOODS CO.

,

LTD. All Rights Reserved.
(C) 2022 San-X Co. The "Curry with Stewed Colored Vegetables" is a tomato-based Southern European-style dish with red peppers, yellow and green zucchini, and other colorful ingredients. It contains half of your daily vegetable intake. The curry sauce and vegetables are said to be delicious. Comes with miso soup. The price is 650 yen. The product will go on sale on September 20.

Curry

with Stewed Vegetables "Curry with Stewed Vegetables" is a curry with "Curry with Stewed Vegetables" and "Beef Meal" ingredients. Comes with miso soup. The price is 850 yen. It will go on sale on September 20.


Colored Vegetable Stewed Gorogori

Chicken

Curry "Colored Vegetable Stewed Gorogori Chicken Curry" is a collaboration of "Colored Vegetable Stewed Curry" and the "Gorochiki" series. It comes with miso soup. The price is 850 yen. It will go on sale on September 20.


Curry with Stewed Hamburger

Steak

"Curry with Stewed Hamburger Steak" is a collaboration of "Curry with Stewed Vegetables" and "Gorochiki" series. It comes with miso soup. The price is 900 yen. The product will go on sale on September 20.


The "Matsuya Digital Jack Project" is a campaign in which a "Silver Week

Coupon

" will be distributed via the official Matsuya application and various social networking services.

By using this coupon, you can enjoy a 30 yen discount on beef rice and curry, a 50 yen discount on standard rice bowls, and a 70 yen discount on standard yakiniku set menus. This campaign applies to To go as well as eat-in. The coupon can be used as many times as you like during the campaign period.

[Outline]
Target products: Beef rice, curry, standard rice bowl, standard yakiniku set meal
Period: September 17-25, 2022
Target stores: All Matsuya stores nationwide except for some stores

Lunghi

Rice "Lunghi Rice" was created as part of an initiative to rearrange international flavors such as shukumeri and cacciatore to suit Japanese rice, and a new representative Taiwanese dish was selected and created based on suggestions from employees working in stores.


Diced pork belly is stewed in a special sweet and spicy sauce until it is melt-in-your-mouth tender, and the braising liquid and rice go well together. The braising liquid and rice go well together, and the seasoned egg made in-house (except in Okinawa) adds a mellow, tangy flavor. Comes with miso soup. The price is 680 yen. The product will go on sale on September 13.

Lunghi

Combo Beef Rice "Lunghi Combo Beef Rice" is available for those who want to taste not only the flavor of pork but also beef. It comes with miso soup. The price is 680 yen, and the "Double" with double the amount of pork belly is 950 yen. The release date is September 13.

Lunghi Combo Beef Meal Wakuwaku

Set: Includes Lunghi Rice, raw vegetables, and "Sumikko Gurashi Original Goods". The price is 780 yen. The sale date is September 13th.


In the "Matsuya Mobile Order Double

Points

" campaign, customers who order using "Matsuya Mobile Order", which allows cashless payment by smartphone without using a ticket machine, can earn double the usual "Matsu-ben Points". The accumulated points can be used at Matsuya Mobile Order and other places.

The points can be used from the official Matsuya Foods application.

[Outline]
Target products: All Matsuya Mobile Order menu items
Period: September 6-27, 2022
Target stores: Matsuya Mobile Order stores


Matsuya Bulgogi Set

Meal

"Matsuya Bulgogi Set Meal" is considered to be the perfect stamina set meal for this time of year when people tend to get sick easily due to temperature changes. The savory meat and sauce go well together, and it is said to be a dish that makes the rice go faster. The menu, which has been popular in the past, is now available again.

Beef, crunchy garlic sprouts, and brightly colored green peppers are juicy grilled on a griddle and covered with a savory and addictive garlic sauce. A choice of small bowls of rice to go along with the dish is ideal for a change of taste. You can choose from a spicy kimchi or a mild raw egg to soften the flavor of your dish. For the same price, you can also choose the amount of rice, which is suitable for those who want to enjoy the dish with gusto. The price is 780 yen, and the double price is 1,180 yen. The new product will go on sale on August 30.

Bulgogi

Rice Set "Bulgogi Rice Set" - Beef, garlic sprouts, and green peppers are grilled on a griddle and topped with garlic sauce. A choice of two small bowls of rice with kimchi or raw egg made in-house by Matsuya is also available. The price remains the same and you can choose the amount of rice. Includes miso soup. The price is 720 yen; double is 1,120 yen. The new product will go on sale on August 30.


The "

Matsuben

Delivery Free Delivery" campaign will waive the usual 300 yen delivery fee for orders placed through Matsuben Delivery, a boxed lunch menu delivery service offered by Matsuya and other restaurants.

The campaign is available via the official Matsuya Foods application on smartphones.

[Outline]
Target products: All Matsu-ben Delivery menu items
Period: August 29, 2022 - September 30, 2022
Target stores: Matsu-ben Delivery stores


Matsuya-supervised Thoughtful

Chicken

Curry "Matsuya-supervised Thoughtful Chicken Curry" was created by the founder's wish to "make a curry with chicken and a sense of girth". Nakamuraya, a long-established curry shop, has developed "Gorokodori Chicken Curry", which can be easily enjoyed at home. It is available exclusively at the official Matsuya online store.

The spicy curry is made with Matsuya's original spices, which are a perfect blend of spices with different aromas and spiciness. The dish is satisfying and has a sharp and aromatic spiciness.

The price is 2,600 yen for a 5-serving set and 3,700 yen for a 10-serving set. The "Matsuya Supervised Thoughtful Chicken Curry" and "Founding Beef Curry" 5-serving set is priced at 3,700 yen each, and the 10-serving set is priced at 7,400 yen each. A separate delivery fee will be charged. The release date is August 22.


Spicy Keema

Beef

Meal "Spicy Keema Beef Meal" is an arrangement of the signature "Beef Meal. It is said to allow customers to enjoy the rich and spicy keema curry and beef rice at the same time.

Although it belongs to the "beef rice" category, it can actually be called "keema curry. It is a new flavor that is being pursued to compete with the original "Karegyu". Crunchy green onions and mild egg yolk combine well with each other. When you put your chopsticks into the egg, it is mixed with the keema curry and the beef and gives it a mellow taste. The dish is described as an "exquisite bowl of rice topped with both beef and keema curry in one dish.


The price is 550 yen. The product will go on sale on August 23.

The "HAPPY

SUMMER C

oupon" will be distributed through the official Matsuya application and various social networking services as part of the "Matsuya Digital Jack Project" campaign.

By using this coupon, customers can enjoy a 30 yen discount on beef rice and curry, a 50 yen discount on standard rice bowls, and a 70 yen discount on standard yakiniku set menus. This campaign applies to To go as well as eat-in. The coupon can be used as many times as you like during the campaign period.

[Outline]
Target products: Beef rice, curry, standard rice bowl, standard yakiniku set meal
Period: August 16-23, 2022
Target stores: All Matsuya stores nationwide except some stores


Umatoma hamburger

steak

set meal with plenty of sauce "Umatoma hamburger steak set meal with plenty of sauce" is a reintroduction of the "Umatoma hamburger steak" that has remained popular for 20 years. The hamburger steak is fluffy and juicy, and is shaped like a doughnut with a hole in the middle. The hole allows the sauce to soak into the hamburger from the center, making it even more flavorful. In addition, the amount of special tomato sauce has been increased to allow the hamburger steak to be enjoyed more as a whole. Served with rice, raw vegetables and miso soup. The price is 750 yen. It will go on sale on August 9.


Umatoma Hamburger

Steak

with Rice Set "Umatoma Hamburger Steak with Rice Set" is a donut-shaped hamburger steak with a special tomato sauce that sinks in, served with rice and miso soup. The price is 690 yen. The product will go on sale on August 9.

Cheese-Uma

Toma Hamburger Steamed Lunch "Cheese-Uma Toma Hamburger Steamed Lunch with Plenty of Sauce" features "Umatoma hamburger steak with plenty of sauce and cheese," which is the strongest combination with melted cheese. When the half-boiled egg is broken into pieces, it is mixed with the tomato sauce and rich cheese to create a mellow flavor. The "Cheese Hamburger Steak TKG" is completed "on the rice". Includes rice, raw vegetables, and miso soup. The price is 930 yen. On sale on August 9.


Cheese-Uma Toma Hamburger

Steak with Rice

Set "Cheese-Uma Toma Hamburger Steak with Rice Set" comes with rice, miso soup, and a "cheese-umatoma hamburger steak with plenty of sauce" topped with melted cheese, the strongest combination. The price is 870 yen. On sale on August 9.


Oroshi

ponzu

hamburger steak set meal "Oroshi ponzu hamburger steak set meal" offers a refreshing summer taste. It comes with rice, raw vegetables, and miso soup. The price is 780 yen. On sale on August 9.


Oroshi ponzu hamburger steak and

rice

set "Oroshi ponzu hamburger steak and rice set" has a refreshing summer taste and comes with rice and miso soup. The price is 720 yen. It will go on sale on August 9.

Negi-Oroshi

Hamburger Steak Set "Negi-Oroshi Hamburger Steak Set" is considered to be a refreshing menu item perfect for summer. It is served with crispy all-purpose special green onion sauce and grated daikon radish. It comes with rice, miso soup, and fresh vegetables. The price is 780 yen. It will go on sale on August 2.

Locavore

Tofu Change "Locavore Tofu Change" allows customers to change the "regular serving of rice" to "tofu". Tofu is said to cut carbohydrates by 70% and calories by 90% compared to a serving of rice.

The "Locavo Vegetable Change" is a follow-up to the "Locavo Tofu Change," which already allows customers to change the rice used for beef rice, curry, rice bowls, and set meals to raw vegetables for free. There is no additional charge to change from a regular serving of rice to tofu. Available at all restaurants nationwide except for a few. Start date is August 9.


Hamburger steak with

grated leek

and rice set "Hamburger steak with grated leek and rice set" is a hamburger steak combined with all-purpose special leek sauce and grated radish, served with rice and miso soup. The price is 720 yen. The set will go on sale on August 2.


Pork Yakiniku

Teishoku

"Pork Yakiniku Teishoku" will be reintroduced as a new menu item using pork shoulder roast, which is thin but packed with flavor and has a good balance of fat and lean meat. It comes with rice, miso soup, and raw vegetables. The regular size has 652 kcal and the double portion has 859 kcal. The new set will go on sale on August 2, 2012.


Pork

Yakiniku

Rice Set "Pork Yakiniku Rice Set" comes with yakiniku made from pork shoulder, rice, and miso soup. The price is 590 yen, double price 990 yen. The release date is August 2.

Pork Ginger Yaki Teishoku

"Pork Ginger Yaki Teishoku" is also a reissued menu item. Pork shoulder roast," which has a good balance of fat and lean meat and is thin but packed with flavor, is newly used. It comes with rice, miso soup, and raw vegetables. Calories are 936 kcal for the regular size and 1,426 kcal for the "double" increased size.

Price is 730 yen for the regular size. The double size is priced at 1,130 yen. The release date is August 2.


Pork Ginger Yaki

Rice

Set "Pork Ginger Yaki Set Meal" comes with ginger yaki made from pork shoulder, rice, and miso soup. The price is 670 yen, double price 1,070 yen. It will go on sale on August 2.


Negi Negi Salted Pork

Yakiniku

Bowl "Negi Negi Salted Pork Yakiniku Bowl" is a bowl of pork yakiniku with salt sauce changed to green onion sauce. It comes with miso soup. The calorie count is 745 kcal for a regular bowl and 1,028 kcal for a large bowl, and the price is 590 yen for a regular bowl and 730 yen for a large bowl. It will go on sale on August 2.


Negi Negi Shio

Chicken

Grilled Set Meal "Negi Negi Shio Chicken Grilled Set Meal" is a new version of "Negi Shio Chicken Grilled Set Meal" with salt sauce changed to green onion sauce. It comes with rice, miso soup, and raw vegetables. The regular size has 861 kcal and the double size has 1,196 kcal. The product will go on sale on August 2.


Negi Negi

Shio

Chicken Grilled Rice Set "Negi Negi Shio Chicken Grilled Rice Set" is a set that includes chicken with Negi sauce, rice, and miso soup. The price is 690 yen, and the double set is 1,090 yen. The sale date is August 2.


The "Matsuben

Jumbo

" campaign offers a chance to win "Matsuben Points" by drawing lots for purchases of 5,000 yen or more with the "Matsuben Net", "Matsuya Mobile Order", and "Matsuben Delivery" ordering functions on the official Matsuya Foods application for smartphones. The winner will receive the following prizes.

First prize: 100,000 yen worth (100,000 points) 10 winners
・ Second prize: 10,000 yen worth (10,000 points) 100 winners
・ Third prize: 1,000 yen worth (1,000 points) 1,000 winners

＜Outline＞
Target products: All Matsu-ben Net, Matsuya Mobile Order and Matsu-ben Delivery menus
Period: August 1, 2022 0:00 - August 31, 23:59
Target stores: Matsu-ben net, Matsuya Mobile Order, and Matsu-ben Delivery stores


Kai-nabe-niku

Teishoku

(claypot meat set meal) "Kai-nabe-niku Teishoku" is a reintroduced menu item. The set meal includes not only plenty of meat, but also colorful vegetables such as cabbage, carrots, onions, and green peppers, providing one-half of your daily vegetable intake. Served with rice, miso soup, and a choice of small bowls of cooked vegetables. The daily vegetable requirement is the 350g (12.35oz) recommended by the Ministry of Health, Labor and Welfare.


The meat and vegetables are mixed with a rich and slightly sweet spicy miso sauce, which goes well with the rice. Four sizes of rice are available at one price: small, medium, large, and extra-large.

A small bowl of Matsuya's own kimchi or half-boiled egg can also be added. The kimchi adds a spicy kick to this rich claypot meat, while the half-boiled egg gives it a mellow flavor. You can enjoy it while changing the flavor. The price is 750 yen. The double portion is priced at 1,150 yen. The new product will go on sale on July 26.

Campaign】 "Matsu

ya's Lunch" sales hours will be expanded. The former 11:00 a.m. to 2:00 p.m. sales hours will be extended to 11:00 a.m. to 5:00 p.m. daily, including Saturdays, Sundays and holidays.

The "Gyumeshi Namae (Beef Meal) with Raw Vegetables and Eggs Set", which includes the signature dish "Gyumeshi" with raw vegetables and a raw or half-boiled egg, is only 500 yen, a 60 yen discount from the regular price. In addition, the "Original Curry" and "Spicy Negitama Gyumeshi with plenty of scallions" sets are also available at a discount from the regular price. To go is also available. The change will take effect on July 26.


In the "Double Points for

Matsuben

Delivery" campaign, customers can earn double Matsuben Points for orders placed through Matsuben Delivery, a bento menu delivery service available through the official Matsuya Foods application on smartphones. Points can be used for orders placed through Matsuben Delivery.

[Outline]
Target products: All Matsuben Delivery menu items
Period: July 23, 2022 - August 31, 2022
Target stores: Shoben Delivery stores

Eel

bowl "Eel bowl" will be reissued as a menu supervised by "Sushimatsu" for July 23, the day of the Ushi (the day of the ox). The soft, fluffy, thick and tender eel is used in this dish. The special sauce enhances the flavor of the eel, making it a dish that is sure to be enjoyed with rice. Comes with miso soup, cabbage oshinko (pickled cabbage), and a small bag of sansho (Japanese pepper). The price is 880 yen or double 1,480 yen. The eel alone is priced at 760 yen. The product will go on sale on July 12.


Unagi Combo

Beef

Meal "Unagi Combo Beef Meal" is a menu item unique to Matsuya. It comes with miso soup, cabbage oshinko (pickled cabbage), and a small bag of sansho (Japanese pepper). The price is 980 yen, double price 1,580 yen. The menu will go on sale on July 12.


Hitsumabushi Style Unadon

Ochazuke

Set "Hitsumabushi Style Unadon Ochazuke Set" will also be available. The set includes a choice of hot or cold ochazuke. You can enjoy it even in the hot and humid summer. The set comes with miso soup, pickled cabbage, condiments, kombucha (kelp tea), and a sansho (Japanese pepper) sachet. Prices are 980 yen and double 1,580 yen. The release date is July 12.

Ochazuke

Set The "Ochazuke Set" consists of a portion of the "Hitsumabushi Style Unadon Ochazuke Set" and is available as a stand-alone item to be enjoyed in combination with other dishes. The price is 130 yen. The set will go on sale on July 12.


The "Limited Time Offer: 100 Matsuben Point Present" campaign is a limited

time

offer in which 100 Matsuben Points are awarded for ordering Matsuya's eel-related menu items on "Matsuben Net", which is available on the official Matsuya Foods application.

[Outline]
Target product: Unagi related menu
Period: July 12, 2022 10:00 - July 19, 2022 10:00
Target store: Stores with Matsuben Net


Matsuya Foods x Sumikko Gurashi" Summer

Collaboration

"Matsuya Foods x Sumikko Gurashi" Summer Collaboration Campaign: In the "Matsuya Foods x Sumikko Gurashi" summer collaboration campaign, an "original B6 notebook" created in collaboration with "Sumikko Gurashi" will be distributed, and a prize drawing will be held for an "original rice bowl". The campaign will also feature a prize draw to win an "Original Donburi" (rice bowl).


Original B6

Notebook

"Original B6 Notebook" can be picked up on the spot upon ordering the menu items. There are a total of 8 different designs. The notebook will be distributed at random.

[Outline]
Target product: Wakuwaku Set
Period: July 9, 2022 10:00 - July 19, 2022 10:00
Target store: Matsuya stores


Original

Donburi

"Original Donburi" can be won by taking a photo of a meal ticket, receipt, or web receipt for an order totaling 700 yen or more and entering the required information in the dedicated form on the web.

[Outline]
Target products: All menu items
Application period: July 19, 2022 0:00 - August 31, 2022 23:59 (Application deadline is September 7)
Target stores: Matsuya stores


In the "Matsuya Mobile Order

Points

Triple" campaign, customers who order using "Matsuya Mobile Order", which enables cashless payment via the official Matsuya Foods application on smartphones without using a ticket machine, can earn "Matsuben Points" three times as much as usual. You can earn 3 times as many "Matsuben Points" as usual.

[Outline]
Target products: All Matsuya Mobile Order menu items
Period: July 6, 2010 10:00 - July 31, 2010 23:59
Target stores: Matsuya Mobile Order stores


Kim Gobo Salad

Beef Me

al "Kim Gobo Salad Beef Meal" is a dish that is set to go on sale nationwide in time for the summer of 2022, when demand for eating out is said to be recovering. It combines Matsuya's popular Fujiyama kimchi with kinpira gobo (burdock root). The classic kimchi and kinpira gobo (burdock root) seasoned with mayonnaise are placed on a bed of beef rice. You can enjoy the crunchiness of the crispy burdock root in this new salad beef rice. The price is 550 yen. The product will go on sale on July 5.


Bibim

Gyumeshi

"Bibim Gyumeshi" is a dish that combines kimchi with kinpira gobo (burdock root) cooked in a sweet and spicy gochujang-based sauce. You can enjoy the crunchy texture of the burdock root. The price is 550 yen. The product will go on sale on July 5.