Hattendo Creamy Buns and Sweets SummaryA comprehensive list of new cream buns and sweets sold by Hattendo. We will be updating the information on sales stores, online store (mail order), prices, Christmas cake for 2022, collaborative products with Lawson, 7-ELEVEN, etc., and release dates.
*All prices include tax.
*Store availability differs depending on the store.
*Sales of some products are no longer available.
Melting Tokyo Creamy Buns Banana Flavor (Haneda Airport only)A collaboration product between JALUX, a trading company of the JAL Group, and Hattendo. The "Melting Tokyo Creamy Bun Banana Flavor" is made with two layers of soft and fluffy dough, a mellow banana cream and a light custard cream, to give it a gentle, light taste with a strong banana flavor.
The price is 300 yen. The product will go on sale on December 9. It will be sold at the BLUE SKY stores at gates 3, 7, 9, 11, and 14 of Haneda Airport Terminal 1.
All stores are located after passing through the security checkpoint.
"Hattendo Fukubukuro 2023
" will be availableat Hattendo Online Shop "Hattendo Fukubukuro 2023" will be available at Hattendo Online Shop from December 5 to 16:59 on January 13, 2023 for a limited time. Hattendo will offer three types of bags: "Hattendo Otameshi Fukubukuro 2023," "Hattendo Happy Fukubukuro 2023," and "Hattendo Dai-kankyo Fukubukuro 2023.
Hattendo Otameshi Fukubukuro
2023: A total of approximately 8,000 yen worth of products (approx. 23 items). It comes with a 230 yen coupon that can be used at the Hattendo online store.
The price is 3,980 yen (including shipping, same below).
Happy Fukubukuro 2023: A grab bag containing a total of approximately 10,000 yen worth of products (approx. 30 items). Also, a loaf of bread (one of four flavors) is always included. Includes a 500 yen coupon that can be used at the Hattendo online store.
The price is 5,980 yen.
Dai-kankyo Fukubukuro 2023A grab bag containing a total of approximately 14,000 yen worth of products (approx. 40 pieces). Also, a loaf of bread (one of four flavors), French toast, and cream bread (chocolate-berry) are always included. Includes an 810 yen coupon that can be used at the Hattendo online store and an original "butter knife and spoon.
The price is 8,100 yen.
About the coupon and the items that must be includedCoupon
(Otameshi Fukubukuro, Happy Fukubukuro, Dai Kankyo Fukubukuro)This coupon can be used from your next shopping at Hattendo Online Shop.
Valid until 23:59 on March 31, 2023.
Bread (Happy Fukubukuro, GreatThanks Fukubukuro) Tastes melt in your mouth Includes either plain, chocolate, or red bean paste bread, or salted butter. The three types of melt-in-your-mouth bread are crispy on the outside and fluffy on the inside when toasted. The three types of melt-in-your-mouth bread are crispy on the outside and fluffy on the inside when toasted, and can be heated in the microwave for a melt-in-your-mouth texture.
Salted Butter Bread is a flavorful bread with plenty of butter kneaded into the dough and accented with salt. It is deep-fried with butter melted from the dough during baking.
Creamy bread (Chocolat Berry) (Great Thanksgiving Fukubukuro) Melting chocolate cream with raspberry jam. This flavorful cream bun has the aroma of berries spreading through the chocolate cream.
French Toast（Okasenkai Fukubukuro） You can enjoy the aromatic baked caramel and the cream overflowing from the inside.
Butter Knife & Spoon (Great Thanks Bag) With the HATTENDO logo, this utensil can be used in two ways.
Hattendo Creamy Buns RenewalThe "Creamy Buns" at Hattendo stores were renewed on December 1. Five flavors are available: custard, cream & custard, green tea, Ogura, and chocolate. The price is 300 yen per piece.
In order to further enjoy the characteristics of "Creamy Buns," which taste like eating cake, the dough has been improved, the amount of cream has been increased, and the proportion of bread has been changed to give it a more sweet taste. The bread dough is more moist and flavorful, and the cream is so rich that it almost overflows. The result is a sweet bread with a rich flavor that makes you want to eat another piece.
Some flavors sold at Hattendo stores will also be renewed on December 1.
The cream buns sold through the online store will remain unchanged.
Pudding Creamy Buns
Nationwide RolloutHattendo's "Pudding Creamy Buns," which have been sold only in Hiroshima Prefecture, will be rolled out nationwide. Pudding Cream Buns" are characterized by the melt-in-your-mouth pudding-like taste of rich custard cream and sweet, bittersweet caramel sauce in a soft, fluffy bun.
The product has been sold exclusively at some stores in Hiroshima Prefecture and through an online store project, but due to its popularity, it will now be available at all Hattendo permanent stores in Japan except for a few. The sales period is scheduled from November 9, 2022 to the end of January 2023. The price is 320 yen per piece.
Christmas Cake 2022
Custard TiramisuReservations for Christmas Cake 2022 at Hattendo began on September 20. This year's Christmas cake will be a "Custard Tiramisu" made with a special custard cream. The custard cream is sandwiched between fluffy chocolatey sponge dough. It is accented with the bitterness of coffee, yet has a gentle taste. The size is No. 4 (12 cm), suitable for 2 to 3 persons. The price is 3,456 yen (including tax and shipping).
The reservation period is from September 20 to December 11 (order period is subject to change). Orders will be accepted at the Hattendo online store and at Hattendo directly-operated stores in Hiroshima Prefecture (Hattendo main store, ekie Hiroshima Station store, and Mihara Shinmei-no-Sato store). The delivery date can be selected from December 23rd, 24th, or 25th. Products will be delivered frozen and cooled.
MarronHattendo will be selling an autumn seasonal product called "Creamy Pan Marron". Creamy bread with creamy and rich marron cream, accented with the crunchy texture of marron dice. It goes well with tea or coffee and is perfect for tea time to enjoy the arrival of autumn.
This year, it comes in a cute new package with a dusty chestnut illustration. It is conceived in the image of autumn souvenirs and gift-giving scenes.
The product will go on sale on September 1 and will be available at the Hattendo Online Shop until February 28, 2023. The price at the Hattendo online store is 1,037 yen for an assortment of three pieces (excluding shipping costs).
MeltingCreamy Buns Chilled Melting Creamy Buns are now available at supermarkets, convenience stores, and various retailers. This convenience store snack maintains the sweet-like characteristics of Hattendo's "Creamy Buns" but makes them more readily available. The company has focused on a lightness and mouthfeel that makes you want to eat it every day. The cream is mixed with whipped cream to create a light, yet gently sweet "melted cream bun.
The product will be sold at 7-ELEVEN stores in western Japan, as well as supermarkets, convenience stores, and other retailers (not available at Hattendo stores or online stores). There are two flavors: custard and chocolate (only the custard flavor is available at 7-ELEVEN stores in western Japan). The price is 257 yen.
Uchi Cafe x Hattendo Custard & Salted Caramel RollThis product was released as part of Lawson's Uchi Cafe series. The roll cake was layered with a rich yet refreshing custard cream and a bittersweet salted caramel cream with Guerande sea salt, and the rich salted caramel sauce accented the look and taste. Priced at 225 yen. The release date is August 16.
Uchi Cafe x Hattendo Doramocchi Salted CaramelThis product was released as part of Lawson's Uchi Cafe series. It is made of two layers: a rich yet refreshing custard cream and a bittersweet salted caramel cream with rock salt. It is wrapped in a thin, glutinous dough. The price is 203 yen. The release date is August 16.
Supervision Melting Custard & Fruit MixA product supervised by Hattendo released at Lawson. The fruit sandwich consists of custard whip, a combination of Hokkaido fresh cream and custard, and four kinds of fruit: kiwi fruit, strawberries, yellow peaches, and pineapple. The price is 387 yen. The product will go on sale on August 16.