Calbee Pizza Potato 10% moreTo commemorate the 30th anniversary of the launch of "Pizza Potatoes," thick-cut potato chips that recreate the taste of an authentic pizza, a variety of events are being planned. The first project is a 10% increase in the content of Pizza Potato (60g (2.12oz), 73g (2.57oz)) for a limited time, which will be available sequentially from late October and will end in late November. The sale will end as soon as the product is gone.
Pizza Potato 30th AnniversaryPizza Potato" is a long-selling product that first appeared in September 1992 and is celebrating its 30th anniversary this year. The product features a rich cheese flavor produced by Calbee's unique "melted flake process" that melts cheese-flavored flakes on hot, deep-fried potato chips. The cheese blend and package design have changed with the times, and in June 2021, the product was relaunched as the 14th generation "Pizza Potato" with triple cheese flavored flakes of Emmental cheese, cream cheese, and blue cheese.
10% increase for a limited time onlyAs "Pizza Potato" marks a major milestone of its 30th anniversary, the company has decided to implement a project to commemorate the 30th anniversary. The theme was set as "the one and only friend that has always been and will always be" with the aim of creating a brand that will be loved beyond time. As a first step, the content of "Pizza Potato" will be increased by 10%.
The regular 60g (2.12oz) portion will become 66g (2.33oz), with an estimated price of around 175 yen, and the regular 73g (2.57oz) portion will become 81g (2.86oz), with an estimated price of around 205 yen. Both prices include tax.