Heinz has launched Tomato Blood Ketchup in the United States for the Halloween season. The goal is to make vampires all over the U.S. obsessed with tomato ketchup.

Tomato Blood Ketchup" features a limited-edition Halloween season package. Instead of the refreshing green color of the regular package, it has a spooky, Halloween-like appearance with blood-red and eerie black.


Heinz has chosen vampire influencer Toby, a 280-year-old "vegetarian vampire," for the "Tomato Blood Ketchup" campaign, who starts his day with a "Tomato Blood Latte" in the morning and drinks "Tomato Blood Ketchup" for breakfast. Tomato Blood Ketchup" for breakfast. He finishes the day with 19 Tomato Blood Ketchup for dinner and 36 for dessert.



Toby had this to say about promoting "Tomato Blood Ketchup" to his fellow vampires

With Tomato Blood Ketchup, we hope that vampires across the U.S. will realize that humans are more than just food and reconsider their friendship with humans while enjoying a delicious alternative."


Sold only in the U.S., unfortunately; if you are planning a trip to the U.S. in October, why not buy one?