On October 11, FamilyMart will launch a new "cream puff" product, created by store staff nationwide, in each of the six areas of Japan (Northern Japan, Eastern Japan, Central Japan, Western Japan, Southern Kyushu, and Okinawa). The product from the area with the highest overall rating will be released nationwide. Cream puff king competition" will also be held.

Regional competition! Cream Puff King Contest

FamilyMart is actively implementing initiatives aimed at creating "exciting stores where people can work with excitement," in which store staff participate in the creation and selection of products. Last year, as part of FamilyMart's 40th anniversary project, we held the "Souffle Pudding Festival," in which "Souffle Pudding" created by store staff working in various regions of Japan was released in each region.

This time, we held the "Regional Souffle Pudding Festival," aiming to create an "easy-to-buy, easy-to-purchase treat" that is in high demand among consumers in the Corona Disaster area. The "Cream Puff King Competition" was held in the Corona Disaster area. Store staff from all over Japan were invited to submit ideas for "cream puff" products, and 5,852 submissions were received, approximately 1.8 times the number received for the "Souffle Pudding Festival. The product from the area that received the highest overall rating for the regional "cream puffs" will be released nationwide in January 2023.

Vietnamese Coffee-Style Cream Puff

Coffee custard cream and condensed milk custard cream reproduce the taste of Vietnamese coffee, in which sweet condensed milk is added to coffee. The bitterness of the coffee and the sweetness of the condensed milk are a perfect match. The coffee-infused cookie puff dough allows you to fully enjoy the flavor of coffee. Sold in Northern Japan area. Priced at 158 yen (tax included, same as below).

Milk puff made with 100% Hokkaido milk

The milk used for the pure white milk custard cream is 100% made in Hokkaido. The dough is topped with coated sugar, allowing you to enjoy the gentle sweetness of the milk itself. Sold in eastern Japan. Price: 158 yen.

Cream Puffs Like Kiln-Dried Melted Pudding

The cream puffs are made in the image of FamilyMart's "Kiln-Dried Melting Pudding" and filled with whipped cream with custard and caramel custard cream in the style of Kiln-Dried Melting Pudding. Sold in the Central Japan area. Price: 150 yen.

Chocolate puff by chocoholics for chocoholics

A combination of ganache cream with shaved chocolate, chocolate coating, and chocolate puff pastry, this cream puff is a must for chocolate lovers. Topped with dried strawberries to accent the flavor. Sold in western Japan area. Price: 180 yen.

Marron Marron Puff

A dish filled with marron whipped cream and marron custard cream with chestnut dice, giving it a delicious marron flavor. Perfect for the fall season of appetite. Sold in the Southern Kyushu area. Price: 218 yen.

Milk tea-flavored cream puffs

Cream puffs filled with black tea custard and glutinous rice cake-like filling. The dough has the crunchy texture of a cookie puff with walnuts, while the filling is a new type of cream puff with a glutinous texture. This product does not contain warabi mochi or warabi flour. Sold in Okinawa area. Price: 198 yen.


[Details of areas where the product will be sold
Northern Japan area: Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Fukushima, Niigata, Tochigi, Ibaraki, Gunma, Saitama, Chiba
East Japan Area: Tokyo, Kanagawa Pref.
Central Japan: Yamanashi, Shizuoka, Aichi, Gifu, Mie, Nagano, Toyama, Ishikawa, Fukui
Western Japan: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama, Okayama, Hiroshima, Tottori, Shimane, Yamaguchi, Kagawa, Ehime, Tokushima, Kochi, Fukuoka, Oita, Kumamoto, Saga, Nagasaki
Southern Kyushu Area: Miyazaki and Kagoshima Prefectures
Okinawa area: Okinawa Prefecture

Some stores may not carry the product.