Takarajimasya will release "KIKKOMAN Soy Milk FANBOOK" on September 28. The price is 2,500 yen (tax included).

KIKKOMAN Soymilk FANBOOK

This is the first official fan book of KIKKOMAN Soymilk. It is a must-see for those who love soy milk, including an illustrated book of KIKKOMAN Soy Milk with its rich variations and introduction of soy milk arranged recipes.


The special appendix is a set of two items: a big tote bag with the well-known KIKKOMAN Soymilk brand mark and a mini charm. A young male editor planned this project with the idea that it would be great if the overly cute soy milk logo became a part of fashion.


The mark depicting a bird, a forest, and the sun has been supported for its simple and fashionable design, and a number of collaborative products such as mug cups and blankets have been released so far, generating a great response mainly on SNS.

The design of this year's collaboration bag features a pop mark on a raw fabric that resembles soymilk. The bag is large enough to hold a folded umbrella and an A4 notebook. An inside pocket for storing keys, smartphones, etc. is also a nice feature. Tote bag size is (approx.) H390 x W375 mm.


The mini charms in the set look just like the actual soy milk package. The back side is reflective, making it useful on nighttime roads. Charm size is (approx.) H80 x W35mm.