Morinaga Seika will release a new product "Banana Amazake" in collaboration with Sanrio's Hello Kitty. The product will go on sale on September 27. The content is 190 ml and the price is 125 yen (excluding tax). Sales will end as soon as the product is gone.

Banana Amazake

Banana Amazake is a banana-flavored amazake blended with two fermented ingredients, carefully selected sakekasu and rice malt. The deep richness of sakekasu, the gentle sweetness of rice malt, and the exquisite banana flavor make it easy to drink even for first-time drinkers. It comes with rice malt grains.

The package also features a design of Sanrio's Hello Kitty, a nationally popular character. There is a connection between the release of the red can of Morinaga Amazake and the creation of Hello Kitty, both in 1974. We collaborated with Hello Kitty, a nationally popular character, in order to make the brand more familiar to consumers.

Banana Amazake is a must-have for both amazake and Hello Kitty fans. Why not pick one up when you see it?