From the "EATING MASS MOCHI" series of "EATING MASS" Japanese confectioneries featuring character sweets, "EATING MASS MOCHI", "EATING MASS MOCHI Cheeky Cheeky Cheeky Kuri Manju" and "EATING MASS MOCHI Cheeky Cheeky Hachiware Rabbit" are to be sold at Family Mart from September 27, 2012. The "Eating Masumotsu Mochi" series, which is made of bean paste and cream, will be on sale at FamilyMart from September 27, 2012.

Eating Masumotsu Mochi Cheekawa

The round rice cakes reproduce the rich expressions of "Chiikawa," "Kuri Manju," "Hachiware," and "Usagi," the characters of "Chiikawa" created by illustrator Mr. Nagano. The ears and head patterns are reproduced using kneaded dough, and the rice cake is filled with sweet red bean paste that is easy to eat.

Each character has six different facial expressions, and there are a total of 36 combinations of facial expressions in one product. Each character has a lineup of 36 different expressions, including a smiling face, a crying face, and a heartbroken face.


One of the six is a secret design. You can choose your favorite expression at the store. Limited quantities, will end as soon as they are gone.

Eating Masumochi Cheeky Cheeky Cheeky Cheeky Cheeky Cheeky Chewy Chewy Chewy Chewy Chewy Manju

The "Chiikawa" is milk-flavored and the "Kurimanju" is marron-flavored. The price is 358 yen (tax included).

Eating Masumochi Cheeky Cheeky Hachiware and Rabbit

Hachiware" is custard-flavored, and "Usagi" is pudding-flavored. The price is 358 yen (tax included).


(C)nagano / chiikawa committee