Suntory "CRAFT -196°C (Craft Ichikyuroku) [Hikitatsu Pineapple]".

Suntory will release CRAFT -196℃ (Craft Ichikyuroku) [Hikitatsu Pineapple]. The release date is December 13. The alcohol content is 5%. The price is 156 yen for a 350 ml can and 212 yen for a 500 ml can (both excluding tax).

Since its launch in 2005, "-196°C" has been a long-selling canned chu-hi brand that continues to be a part of everyday life, offering new value in response to changes in the market and consumer preferences. CRAFT -196°C" is a series of canned chu-hi beverages that highlight the characteristics of fruit with the "brewer's idea" by using original ingredients in addition to fruit-infused sake produced using the proprietary "-196°C process" technology.

CRAFT -196°C (Craft Ichikyuroku) [Hikitatsu Pineapple

By adding Suntory's original white rum to the pineapple macerate made by the "-196°C process," we aimed to create a gorgeous aroma and a fruity taste. The package features an illustration of a lush pineapple to convey the product's characteristic "fruit-enhanced taste. The package also features the brand's iconic checkered pattern on a gorgeous year-end gold base color, expressing the brightness and fun of the fruit chu-hi.