IKEA has announced on its official website that a "Sustainable Seafood Fair" will be held at IKEA. Fish & Chips," "Shrimp au Gratin," "Skogen and Mashed Potato Salad," "Shrimp Bisque," and "Fish Nuggets" will be available from September 15 to November 6. In addition, a "Enjoy Cinnamon Roll Day" campaign will be held from September 29 to October 10.

Fish & Chips

The "Fish & Chips" is a hearty plate of fried MSC-certified white fish, which is given to natural marine products caught in sustainable fisheries that are properly managed in consideration of marine resources and the environment, topped with a generous portion of french fries. The price is 900 yen (tax included, same as below).

Shrimp au Gratin

Shrimp au Gratin" is a hot au gratin with mashed potatoes topped with MSC-certified shrimp, baked and topped with a cream sauce. The price is 690 yen.

Salad with Skogen and Mashed Potatoes

The "Skogen and Mashed Potato Salad" is a green pea paste topped with fresh tomatoes, mashed potatoes, and traditional Swedish Skogen made with MSC certified shrimp. The price is 490 yen.

Shrimp Bisque

Shrimp Bisque is a rich bisque soup made with MSC certified American lobster. The selling price is 400 yen.

Fish Nuggets

Fish Nuggets" are MSC-certified fish nuggets made with pollock. Priced at 300 yen for five nuggets and 60 yen per nugget.

Enjoy Cinnamon Roll Day!

According to IKEA, Cinnamon Roll Day, October 4, is one of the most important days of the year in Sweden, next to National Day and Meatball Day. Cinnamon rolls are a typical Swedish pastry and were created in the early 19th century after Europe suffered economic hardship, when a variety of ingredients became more readily available. In Sweden, cinnamon rolls are a staple of "FIKA," a break time for coffee and a light meal, and are considered an important part of Swedish culture.


During the "Enjoy Cinnamon Roll Day" campaign, buy one cinnamon roll for 100 yen at any of the restaurants, bistros, or Swedish food markets and receive a second one for free. You can also get a coupon for the second roll for free when you present it at the cash register at Swedish Food Market.

In addition to the coupon, KAFFEREP Cinnamon Roll (frozen), an old-fashioned Swedish taste with buttery cinnamon filling and white sugar topping, is available at a limited price of 450 yen (regular price 550 yen) during the campaign period.

The menu at IKEA Harajuku, IKEA Shibuya, and IKEA Shinjuku is different. Please check the official website for details. Some stores may not carry the menu or may be out of stock, and the menu contents may be subject to change.