Chirorucho will release "Chirorucho [Shirokuma-chan no Hottekakeki]" from Chirorucho. This is a collaboration product with the picture book "Shirokuma-chan no Hottokeki" (Shirokuma-chan's Hot Key).

Tyrol Chocolate [Shirokuma-chan no Hottekakeki] (Shirokuma-chan no Hottekakeki)

The "Chirole Chocolate [Shirokuma-chan no Hottekakeki]" is a collaboration product with the picture book "Shirokuma-chan no Hottekakeki". While incorporating the world view of the picture book into the package and flavor, the product expresses the cuteness and taste unique to Tyororucho.


The 10 individual packages and the inside of the box are decorated with famous scenes from the picture book in the same colors as in the book, so you can enjoy the story by matching the patterns. The design makes you want to buy a box of them. The individual package designs will be randomly selected.


The biscuits and maple sauce are covered with Hotto Key flavored chocolate to recreate the "Hotto Key" flavor from the picture book. The baked color of the chocolate accents the nostalgic, rustic flavor.


The product will go on sale on September 13. Price: 38 yen (tax included). Limited quantities, will end as soon as they are gone.

Shirokuma-chan's Hot Key

Shirokuma-chan no Hottokeki" is a long-selling picture book that sold more than 3.5 million copies since it was first published in 1972. It is still enormously popular, with monthly sales of more than 10,000 copies.

Shirokuma-chan makes pancakes. Crack an egg, pour in milk.... When the pancakes are done, he calls Koguma-chan over and they both say, "Delicious, isn't it? The full-page spread depicting the pancake baking scene is very popular among children.