Tochigi Tochiotome Strawberry Fresh Custard Cream Puff", originally released exclusively by Lawson in the Kanto Koshin area, will be released nationwide on September 6 in an expanded sales area. The price is 215 yen (tax included).
Tochigi Tochiotome Strawberry Fresh Custard Cream PuffOn June 28, 2022, LAWSON will launch fresh custard cream p uffs using local ingredients from eight areas in Japan, one for each area. Ponta members who purchased the products were asked to complete an e-mail survey (texture, appearance, etc.) for each area, and "Tochigi Tochiotome Strawberry Fresh Custard Cream Puff" received the highest overall satisfaction rating, so it was decided to launch the product nationwide.
Tochigi Tochiotome Strawberry Nama Custard Cream Puff" combines the custard cream of "Nama Custard Cream Puff" with the juice and puree of Tochiotome strawberries produced in Tochigi Prefecture. To accentuate the texture, the dough is topped with dried strawberries and strawberry-coated crunch. The strawberry cream has been increased in order to expand the sales area so that customers can enjoy a richer strawberry flavor.
Toward 2025, the 50th anniversary of LAWSON's founding, LAWSON has launched a project called "Happi-Ro! (Happy Lawson Project), a project to realize a new Machi no Hot Station by 2025, the 50th anniversary of the company's founding. (Happy LAWSON Project), a project to realize a new Machi no Hot Station by 2025, the 50th anniversary of LAWSON's founding. Through products and services based on "overwhelming deliciousness," "kindness to people," and "kindness to the Earth (Machi)," and SDGs initiatives, the company will make people, Machi, and the Earth happy. This time, we will deliver "Happy Moments" and "Deliciousness of Tochigi Prefecture" through the release of the product that ranked first in overall satisfaction.