The "Kura Sushi meets BEAMS JAPAN" collaboration campaign will be held at Kura Sushi restaurants nationwide from September 2 to September 30. A special "Kura Sushi meets BEAMS JAPAN" collaboration campaign will also be held as a limited project to commemorate the opening of the Kura Sushi Kyoto Store.

Kura Sushi meets BEAMS JAPAN

This collaboration was made possible by BEAMS JAPAN's empathy with Kura Sushi's focus on "providing safe and delicious sushi at a reasonable price," "providing in-store entertainment," and "working toward the creation of a fishing industry and the SDGs. JAPAN, which started in 2016, is not only about fashion, but also about products that highlight Japanese technology, famous products from various regions backed by tradition, modern culture, art, and other aspects of Japan, both domestically and internationally. BEAMS JAPAN shares with KURAZUKI the same commitment to "disseminate Japanese culture to the world.


In the campaign, "Veggie Roll (Salmon)", "Veggie Roll (Shrimp)" and "Soy Nugget", which are original "SDGs menu items" using substandard vegetables and soybeans, will appear at stores nationwide.

Veggie Roll (Salmon)

Veggie Roll (Shrimp)

Sushi rolls made from "Vegeat" (carrot sheet), a vegetable sheet made from non-standard vegetables that are not usually distributed. According to the Ministry of Agriculture, Forestry and Fisheries (MAFF), out-of-specification vegetables account for approximately 20% of total production, and their use is being promoted as a solution to food loss. Veggie rolls are made with fatty salmon and plump shrimp, topped with popular avocado, shrimp mayo, salmon roe, and other toppings. Priced at 220 yen each.

Soy Nuggets

Made with soy-based meat substitutes, which are currently the focus of much attention. They have the juiciness and texture of meat, and are environmentally friendly. It has a light flavor and goes well with barbecue sauce. Price: 380 yen.

Special Collaboration Campaign "Kura Sushi meets BEAMS JAPAN" to Commemorate the Opening of Kura Sushi Kyoto Store

The first 2,500 customers (one for every 2,500 yen spent) will receive a BEAMS JAPAN originally designed eco-bag (one for every 2,500 yen spent) as a limited offer at Kura Sushi Kyoto Store, which is adjacent to BEAMS Kyoto Store. Both sides of the bag are decorated with illustrations of cranes and turtles, which are symbols of good fortune, and the inside of the handle is decorated with an orange and white striped pattern. The bag with a gusseted bottom can be used for both daily use and sushi To go.


Mango Ice Cream Monaka" is sold exclusively at the Kyoto branch of Kurazushi. Mango ice cream made with Alphonso mango is sandwiched between two pieces of monaka. The price is 250 yen.


During the campaign period, customers will be welcomed with an original Happi designed by BEAMS JAPAN. The design depicts "Karesansui sand patterns" reminiscent of Kyoto's history and culture.