Raw custard cream puffs with bean butter (using Hokkaido red beans)," "Tohoku rice-flour puff with a chunky crust (with rice puffs)," "Tochigi Tochiotome strawberry cream puffs," "Shizuoka crown melon cream puffs," "Rokkosan ranch cheese cream puffs," "Hiroshima lemon cream puffs," "Yame tea cream puffs," and "Beni-imo cream puffs" are now available at Lawson stores for each area. Rokkosan Farm Cheese Puff Pastry," "Hiroshima Lemon Puff Pastry," "Yame Tea Puff Pastry," and "Beni-imo Puff Pastry" will be available in each area.

Fresh custard cream puffs arranged with local ingredients from eight different areas of Japan will go on sale at Lawson on June 28 for each area (excluding LAWSON STORE 100).

Fresh Custard Cream Puff

Since its launch in March 2022, this cream puff has been popular among people of all ages, regardless of gender, and a total of more than 10 million units have been sold. Since its launch in March 2022, the cream puff has been well received by people of all ages, regardless of gender. This time, the "fresh custard cream puffs" have been rearranged for each area according to the ingredients familiar to the region.

Fresh custard cream puffs with red bean paste and butter (using Hokkaido azuki beans)

Two layers of custard cream puffs are made: the smooth texture of an-butter combined with butter and red beans made from Hokkaido azuki beans, and the eggy texture of the fresh custard cream puffs, cooked slowly at a low temperature.

Priced at 203 yen (tax included, same below). Available at approximately 680 stores in Hokkaido area.

Tohoku Rice Flour Fresh Custard Cream Puff with Rice Puff

The puff pastry is made with rice flour from Yamagata Prefecture's "Tsuyahime" rice, which gives the puff pastry a sticky texture. The surface of the puff pastry is coated with white chocolate. The custard cream inside is mixed with rice puffs to give it a rice flavor.

LAWSON "Fresh Custard Cream Puff (with Rice Puffs) with a Chunky Tohoku Rice Flour Crust".

The price is 208 yen. Available at about 1,400 stores in the Tohoku area (Aomori, Akita, Iwate, Miyagi, Yamagata, and Fukushima prefectures) and Niigata Prefecture.

Tochigi Tochiotome Strawberry Nama Custard Cream Puff

Nama Custard Cream Puff" combines custard cream with Tochiotome strawberry puree produced in Tochigi Prefecture. The puff pastry is topped with strawberry coated crunch and dried strawberries.

Lawson "Tochigi Tochiotome Strawberry Fresh Custard Cream Puff".

The price is 215 yen. Available at approximately 4,600 stores in the Kanto Koshin area (Tokyo, Chiba, Kanagawa, Saitama, Gunma, Tochigi, Ibaraki, Yamanashi, and Nagano prefectures).

Shizuoka Crown Melon Fresh Custard Cream Puff

Two layers of custard cream: whipped cream combined with Shizuoka Crown Melon puree and "raw custard cream puff" custard cream that is slowly cooked at a low temperature to give a strong egg taste.

The price is 214 yen. Available at approximately 1,600 stores in the Chubu area (Shizuoka, Aichi, Gifu, Mie (excluding some stores), Ishikawa, Toyama, and Fukui (excluding some stores)).

Rokkosan Farm Cheese Puff Cream with Fresh Custard

Two layers of cheese cream, one consisting of Camembert cheese paste made from Rokkosan Farm milk (*), cream cheese made from 100% raw Hokkaido milk, and whipped cream made from fresh Hokkaido cream, and the other consisting of custard cream from "Fresh Custard Cream Puff". * 19% Rokkosan Ranch cheese used (as a percentage of cheese).

LAWSON "Rokkosan Farm Cheese Fresh Custard Cream Puff

Price: 203 yen. Available at approximately 2,500 stores in the Kinki area (Kyoto, Shiga, Nara, Wakayama, Osaka, Hyogo, [including some stores in Mie and Fukui prefectures]).

Hiroshima Lemon Fresh Custard Cream Puff

Two layers of custard cream are used in the "Fresh Custard Cream Puff": lemon cream made with lemon puree from Hiroshima Prefecture and sour cream for a refreshing taste, and "Fresh Custard Cream Puff" custard cream. The puff pastry is glaze coated.

The price is 214 yen. Sold at approximately 1,500 stores in the Chugoku/Shikoku area (Okayama, Hiroshima, Tottori, Shimane (excluding some stores), Kagawa, Ehime, Tokushima, and Kochi prefectures). Not available in Yamaguchi Prefecture.

Yamecha Fresh Custard Cream Puff

Two layers of cream puffs: Yamecha cream, a combination of Yamecha tea powder from Fukuoka Prefecture and whipped cream, and "Nama Custard Cream Puff" custard cream.

LAWSON "Yame Tea Fresh Custard Cream Puff

Price: 211 yen. Sold at approximately 1,500 stores in Kyushu area (Fukuoka, Saga, Nagasaki, Oita, Kumamoto, Miyazaki, and Kagoshima prefectures), all of Yamaguchi prefecture, and some stores in Shimane area.

Beni-imo Fresh Custard Cream Puff

Two layers of cream puffs are made: a red sweet potato cream made by combining Okinawan red sweet potato (Murasaki Homare) powder and whipped cream, and a custard cream from the "Nama Custard Cream Puff".

LAWSON "Red Potato Fresh Custard Cream Puff

The price is 203 yen. Available at about 260 stores in Okinawa area.

Ponta members who purchased the product were surveyed by e-mail in different areas. The product with the highest overall satisfaction rating will be released nationwide on September 6.