Meiji 's ice cream bar " Meiji Bulgaria Frozen Yogurt Dessert" will be available at supermarkets and drugstores nationwide from June 6. The estimated price is 162 yen (tax included).
Meiji Bulgaria Frozen Yogurt Dessert
A thick yogurt specially formulated for ice cream is used as the base of this product. This yogurt is fermented with Meiji's lactic acid bacteria, which is also used in "Meiji Bulgaria Yogurt". This product combines the richness of ice cream with the freshness of yogurt. It is said to be satisfying as a dessert, but at the same time refreshing and enjoyable, taking advantage of the moderate acidity unique to yogurt.
The product was first released in March at convenience stores nationwide and was so well received that many people bought it in bulk, so it will now be sold at supermarkets and drugstores. The sales channels will be expanded to include supermarkets and drugstores.