Asahi Soft Drinks will release "Ajiwai Melon Cream Soda" on June 7. It will be available in 500 ml PET bottles and priced at 151 yen (tax included).
Ajiwai Melon Cream SodaAjiwai Melon Cream Soda" is characterized by the nostalgic taste of melon soda infused with vanilla ice cream, as if it were served in an old-fashioned coffee shop. The use of actual vanilla ice cream gives the drink an authentic, shop-like flavor. The product has been well received, with customers saying it is "very tasty" and "very similar to a cream soda at a coffee shop," and annual sales volume in 2021 was up 110% from the previous year.
This time, while maintaining the same flavor, the packaging was designed to resemble the cream soda actually served at a coffee shop, expressing the retro atmosphere and the delicious vanilla ice cream.
For several years now, there has been an ongoing boom in retro culture, especially among the younger "Generation Z" (generally those born between the mid-1990s and early 2010s), and nostalgic products and other items have attracted attention. Even if they have never experienced them, there is a growing trend toward feeling "good old-fashioned atmosphere" and "nostalgic" for things that make them feel nostalgic. Under such circumstances, cream soda is a popular drink among young people because, in addition to its "deliciousness," it offers a "retro atmosphere" and looks good on SNS.