FamilyMart "Uji green tea frappe supervised by Kambayashi Harumatsu Honten".

FamilyMart will release "Uji Matcha Frappe supervised by Kambayashi Harumatsu Honten" on May 24 from the Frappe series made with milk from a coffee machine, using carefully selected matcha green tea for an authentic taste. The price is 320 yen (tax included).

Ubayashi Harumatsu supervised Uji green tea frappe

The new product is part of the "more delicious" concept, one of the five keywords the company has been working on since last year. The matcha frappe has been on sale since 2015 and has sold a total of approximately 11 million cups, making it one of the most popular flavors in a survey of flavors people would like to drink.

FamilyMart "Uji green tea frappe supervised by Kambayashi Harumatsu Honten".

The new Uji Matcha Frappe, supervised by Harumatsu Kambayashi Honten, is a blend of matcha from Kyoto and Mie prefectures, carefully selected by Harumatsu Kambayashi Honten. The taste of matcha has been reduced to bring out its natural flavor, sweetness, and aroma. The shaved ice grains are finely ground to provide a smooth, melt-in-your-mouth texture of milk and authentic matcha green tea.

Kambayashi Harumatsu Honten

Harumatsu Kambayashi Honten is a long-established tea shop with a history of 450 years as the only descendant of Uji Goshuji tea masters. Under the patronage of the Ashikaga Shoguns and other shoguns of the time, the company has been involved in the production of Uji tea since the late 14th century, when the fame of Uji tea spread, and has played a role in Japanese tea culture for 15 generations up to the present. Today, under the leadership of Harumatsu Kambayashi, the 15th generation, the company continues to protect Uji tea and contribute to the advancement of tea culture by actively adopting innovative and cutting-edge technology while inheriting the spirit of tradition and dedication to making the best tea possible.

Harumatsu Kambayashi, the 15th generation
The 15th Mr. Harumatsu KAMIBAYASHI