Bulldog Sauce 120TH ANNIVERSARY BOOK" will be released by Takarajimasya on May 23. The "Chuno Sauce Pouch" will be available through 7-ELEVEN Net Shopping and 7-ELEVEN, and the "Worcestershire Sauce Pouch" through Takarajima Channel. The price is 1,639 yen (tax included).

Bulldog Sauce 120TH ANNIVERSARY BOOK

This is the company's first brand book commemorating the 120th anniversary of Bulldog Sauce. The book comes with a multi-pouch that looks just like "Bulldog Sauce" as a limited edition item. The parody label and bulldog design on the back of the book are a must-see.



To commemorate the release of the magazine, the full-body image of the corporate mark "Bulldog," which until now has only been shown in the form of a face, was unveiled for the first time. This adorable figure has been made into a pouch charm.


The magazine introduces the history of Bulldog Sauce, the Showa-era labels and posters created to further promote the sauce, and simple recipes that can be easily copied. The magazine also introduces the secret of Bulldog Sauce, which has been loved by many people for generations.

Bulldog Sauce 120TH ANNIVERSARY BOOK" is available at 7-ELEVEN Net Shopping and 7-ELEVEN.

Some stores may not carry the book.
The release date for in-store sales differs in some areas.
Sales will end when stock runs out.
7-ELEVEN Net Shopping is used for reservations.

Bulldog Sauce 120TH ANNIVERSARY BOOK Worcestershire Sauce ver." is available at Takarajima Channel.