Machi no Deli," a series of small-volume prepared foods sold at some LAWSON stores in the Kanto and Kinki regions, is now available at all LAWSON stores nationwide. The lineup includes "Four Kinds of Green Vegetables with Sesame Salad," "Shrimp and Squid Salad with Mentaiko Salad," "Salmon and Basil Cheese Penne Salad," "Seaweed and Okra Nebaneba Salad," "Komatsuna Salad with Dashi," and "Cole Slaw with Chopped Cabbage and Ham.
LAWSON will begin selling Machi no Deli, a series of small-volume prepared foods that have been available at select stores in the Kanto and Kinki regions since June 2009, at LAWSON stores nationwide from May 17 (excluding LAWSON STORE100 and Natural Lawson stores).
Machi no Deli
Machi no Deli" was developed based on the concept of "just what you like, a little bit at a time," in response to the growing demand for home-cooked meals under Corona and the "personalization of meals," in which even family members eat different meals. This is a series of small-lot prepared dishes centered on colorful salads, developed under the concept of "just what you like, a little at a time. The product has been well received by women in their 30s and 40s, as well as seniors and middle-aged men, and will be sold in more stores nationwide.
Four kinds of green vegetables with sesame paste
The No. 1 most popular product at the preceding stores (actual sales volume at 1,400 existing sales stores from March 1, 2022 to March 31, 2022). Spinach, broccoli, green beans, and edamame (green soybeans) are dressed with sesame paste. It has a slightly sweet and gentle flavor with a touch of sugar. The price is 246 yen (tax included, same as below).
Shrimp and Squid Mentaiko Salad
The No. 2 most popular product at the preceding stores. This mentaiko salad has a rich flavor with cheese sauce added as a secret ingredient. It is served with shrimp and squid for a little extravagance. The price is 333 yen.
Salmon and Basil Cheese Penne Salad
Penne flavored with basil and cheese and topped with salmon. This salad is also a good snack for alcoholic beverages. Price: 289 yen.
Seaweed and Okra Nebaneba Salad
Seaweed, okra, nameko mushrooms, and other sticky ingredients are mixed with dashi (Japanese soup stock). Lemon juice is added as a secret ingredient, making it refreshing on a hot day. The price is 246 yen. Excluding Kinki area.
Boiled Komatsuna Salad with Dashi (Japanese soup stock)
This boiled komatsuna salad combines komatsuna with several different ingredients, which is a bit time-consuming to make at home. It is colorful and has a strong taste of dashi (Japanese soup stock). The price is 246 yen.
Cole slaw with chopped cabbage and ham
A coleslaw salad with the texture of large pieces of cabbage. The use of apple vinegar gives it a slightly sweet flavor. Price: 203 yen. Excluding Okinawa.