Asakusa Highball Denki Bran Sour will be on pre-sale at 7-ELEVEN stores in the Tokyo metropolitan area, where customers can enjoy the taste of Kamiya Bar, a famous bar in Asakusa, Tokyo. The release date is May 16. Alcohol content is 5%. The price is 162 yen (excluding tax).

Asakusa Highball Denki Bran Sour

Asakusa Highball Denki Bran Sour is a highball made with Denki Bran, which is popular at Kamiya Bar, a bar produced and sold by Oenon Group's Godo Shusei and popular with many people in Asakusa, Tokyo since the Meiji era. It is inspired by the taste of "Denki Bran Sour," which is made easier to drink by mixing the popular "Denki Bran" with carbonated water and topping it with an orange slice. By adding orange juice as well as carbonated water, the unique taste of Denki Bran and the freshness of the orange can be enjoyed.

Denki Bran is an alcoholic beverage characterized by a subtle sweetness with a pungent and stimulating taste, and was created by Denbei Kamiya around 1893. Since that time, it has been popular as the signature drink of "Kamiya Bar," and even today it can be enjoyed in various ways, such as straight or as a sour.

The package depicts the store, which has been a familiar sight in Asakusa since the Meiji era, and illustrations of visiting customers, creating a sense of familiarity with Asakusa as a sightseeing spot and a sense of travel. The back of the package also describes the history of the store and the flavor of the "Denki Bran Sour".