Pokka Sapporo "Gobble Blue Wave Float".

POKKA SAPPORO FOOD & BEVERAGE will introduce "GABU GUZZU BLUE WAVE FLOAT" in 500 ml PET bottles for a limited time starting May 16, at an estimated price of 140 yen (excluding tax).

GABU-USEAL Blue Wave Float

The flavor is inspired by the popular "Blue Wave" flavor of the Okinawa-bred "Blue Seal" ice cream brand. According to POKKA SAPPORO, Blue Seal is Okinawa's leading ice cream specialty store, with a recognition rate of over 90% in the prefecture. While tourism demand is severe due to the Corona disaster, the company hopes to support its nationwide expansion by creating a product in collaboration with Pokka Sapporo's "Gabu Gabu," a soft drink.

Prototypes and studies were made to express the flavor of Blue Wave in a carbonated beverage, and it is said that the flavor has been created in a way that will not betray fans of the ice cream. The refreshing flavor of pineapple and creamy sweetness of the ice cream are said to be the mellow taste of the ice cream infused in the drink, along with the stimulation of the carbonation. The package features the Blue Seal brand logo on the front and a hibiscus flower, giving the drink an open and airy Okinawan feel, as well as a fun, gulpable design.