Calbee is rolling out its first cereal in the oatmeal category. Baked Oats Fruit and Baked Oats Nuts & Seeds, which use Calbee's proprietary process to bake delicious oatmeal, will go on sale on April 18. The products will have a content of 400g (14.11oz) and an estimated price of around 540 yen (tax included).

Baked Oats

Baked Oats" is a new genre of processed oatmeal baked using only oats as the grain. Oatmeal is usually heated with water or milk and eaten like porridge, but "Baked Oats" does not need to be heated and can be easily eaten simply by pouring milk or yogurt over it. It is less sweet than granola (compared to Frugula) and goes well with plant-based milk.

Baked Oats Fruit

Baked oatmeal topped with raspberries, raisins, apples, and mango. By slowly heating the oatmeal, each grain is heated evenly, bringing out the savory oat flavor and delicious taste.

Baked Oats Nuts & Seeds

Baked oatmeal topped with sliced almonds, crushed almonds and pumpkin seeds. With protein, you can enjoy the flavor of savory ingredients.


Baked Oats Fruits and Baked Oats Nuts & Seeds are certified as "locavore" products by the Japan Food, Health & Amenity Association, with a sugar content of 24.1g (0.04oz) and 21.1g (0.04oz) per 40g (1.41oz) serving, respectively, providing plenty of dietary fiber and iron.