Calbee "Aromatic Granola Black Beans and Soybeans

On March 28, Calbee's "Savory Granola," a granola brand with a mature taste of oats ingredients, will release a new product with a moderately sweet soybean and soybean flavor called "Savory Granola Black Bean and Soybean. The estimated price is around 540 yen (tax included).

Savory Granola Black Beans and Soybeans

Aromatic Granola Black Soybeans and Soybeans" is a new product that blends oats, sprouted brown rice puffs, and soybean flour into a slow-baked granola topped with roasted black soybeans (kuromame) and yellow soybeans (yoshiyaki). Soybeans, which go well with granola, were chosen as the main ingredient in light of the recent increase in demand for legumes due to the growing health consciousness.

Black soybeans and royal yellow soybeans, two of the most popular soybeans, are savory roasted and topped. Since buyers of soy-based granola listed minor grains as one of the "health-conscious foods they consume" in addition to soybeans, sprouted brown rice puffs were added to the granola and baked.

The package is brown in color with a photo of the ingredients to promote the brand concept, "Feel the ingredients, taste for adults". The design is designed to appeal to "adults" and "a little bit better" with a relaxed and relaxed feel.