Sumikko Gurashi bento" will be redesigned at Hokkahokkatei and will be available starting in late March. Check with your local store for the status of the design change.

HOKKAHOKKA TEI "Sumikko Gurashi Bento

Starting in December 2019, HOKKAHOKKA TEI will sell bento boxes for children in collaboration with the popular character Sumikko Gurashi. This spring, the container design of the Sumikko Gurashi bento as well as the original balun, onigiri film, and extra clear card have been redesigned.

The theme adopted this time is "starry sky walking" with a fresh touch of illustration. Cute Sumikko characters line up not only on the lid of the bento, but also on the balun and onigiri film. The products will be on sale from spring to early summer.

One original clear card (total 30 kinds) is included. The cards feature pink, blue, emerald green, and other colorful colors, and you can't wait to see which one you win.

A new campaign is also being planned at each Hokkahokkatei store during the Golden Week period starting May 1.

Sumikko Gurashi bento will be sold at each Hokkahokkatei in Hokkaido, Akita, Miyagi, Fukushima, and Yamanashi prefectures, Kanto region, Tokai and Hokuriku regions, Osaka, Hyogo (except Awaji Island), Kyoto, Shiga, Nara, and Wakayama prefectures, Chugoku region, and Kyushu region. The same applies to various campaigns.

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