On February 14, House Foods will start selling "Vinegar and Fruit Juice Paste - Pomegranate," "Vinegar and Fruit Juice Paste - Muscat," and "Vinegar and Fruit Juice Paste - Pink Grapefruit" in tubes. Each contains 40g (1.41oz) of fruit juice and is priced at 125 yen (excluding tax).

Vinegar and Fruit Juice Paste - Pomegranate

Vinegar paste with fruit juice [Muscat

Vinegar paste with fruit juice [Pink Grapefruit

Vinegar paste in a tube for easy use. The clean flavor of vinegar and the freshness of fruit are packed into this paste. Goes well with yogurt, salads, toast, etc.


The impetus for the development of this product came from the topic of the increasing number of young women who drink vinegar drinks, and in doing research on vinegar, I learned that concentrated vinegar drinks are also used in yogurt. "Wouldn't adding liquid make the yogurt lose too much texture? "As hypothesized, we found that many people complained about the loss of texture.


"We started the development of Vinegar Paste with Vinegar and Fruit Juice as a product that meets the needs of both those who want to incorporate vinegar into their daily lives without strain and those who want to eat yogurt deliciously. This time, we selected three flavors that are highly popular among vinegar drinks.


In creating the flavors, we thought about whether they could be used in our daily lives without any difficulty, and through trial and error we found the right balance of vinegar and fruit juice flavors. The result is "not too sour, but tasty and tart.