Takarajimasya has released "pino 45th anniversary book" in collaboration with Morinaga Milk Industry's long-selling "Pino" ice cream. The bookstore edition will be released on February 17, while the 7-ELEVEN Net Shopping and 7-ELEVEN editions will be released on February 14. The price is 1,969 yen (tax included).

Takarajimasya pino 45th anniversary book

The first official "Pino" brand book to be published to commemorate the 45th anniversary of the company's birth. The special item is a multi-pouch with the familiar "Pino" package design. The cute puller with a "Pino" shaped charm is also noteworthy.


With nine pockets, it has excellent storage capacity. It can be used for a variety of purposes such as a household management pouch, cosmetic pouch, travel accessory case, and gadget case.


The magazine looks back on the 45th anniversary of "Pino" and introduces more than 80 flavors released to date, as well as original recipes using "Pino".

Available at bookstores nationwide and online on February 17. A limited number of original "Pino" designed notepads will be given away when purchased at Takarajima Channel and Rakuten Books (once the number of prepared items is reached).

Takarajimasya pino 45th anniversary book Pino ver. / Reprint Pino ver. / Reprint Pino strawberry ver.

Available at 7-ELEVEN Net Shopping and 7-ELEVEN on February 14 (release date may differ in some areas).


7-ELEVEN App members only will receive a free coupon to exchange for one Morinaga Milk Industry "Pino" when purchasing any of the three types at 7-ELEVEN Net Shopping or 7-ELEVEN stores.

Downloading the 7-Eleven app and registering as a member are required.
Coupons will be delivered to the 7-ELEVEN app.
Present the 7-ELEVEN App at the time of purchase of qualifying products.
Morinaga Milk Industry's "Pino" may not be available at all stores.