On February 8, "Gochimusubi Beef Sukini with Iwate Beef" will go on sale at FamilyMart stores in Iwate, Akita, Aomori and some Miyagi prefectures. The price is 198 yen (tax included).

Gochimusubi Beef Sukini with Iwate Beef

From "Gochimusubi", a series of luxury omusubi with special ingredients, comes a product that uses Iwate Prefecture's brand beef, "Iwate Beef". Based on the comprehensive cooperation agreement for regional revitalization signed between FamilyMart and Iwate Prefecture in 2013, this product will be released with the aim of increasing the consumption of Iwate beef, for which demand has fallen due to the effects of the new coronavirus, and to support the producers.


This omusubi is made from Iwate beef and seasoned with sweet and spicy beef sukiyaki. The more you bite into it, the more you can feel the flavor of the beef. Limited quantity.

Iwate Beef

Iwate-gyu is a Japanese beef breed that has won the top prize at the National Beef Cattlemen's Beef Carcass Contest 11 times, the most in Japan. Iwate-gyu is born under ideal conditions for beef production, with a rich natural environment and a strict management system from breeding and fattening to sales.


The breed is a Japanese black cattle breed that meets the following criteria: the meat quality grade must be "3" or higher and the yield grade must be "B" or higher, the longest and the last place of rearing must both be in Iwate Prefecture, and the cattle must be shipped from a shipping organization that is a member of the Iwate Beef Promotion Council.