At Lawson in the Tohoku area, "Mocchirich Koppe-Whip with jam from La France from Yamagata Prefecture-" will be released on January 11th as the third installment of the "Koppe-pan series by prefecture". The price is 145 yen (tax included).

Mocchiricchi Koppe-Whipped cream with jam from La France from Yamagata Prefecture-

A product developed by a female Lawson employee who participated in the project, triggered by a proposal from the owners who run Lawson stores in Tohoku. A chewy bread made from Yamagata rice "Tsuyahime" rice flour, and a coppe bread sandwiched between Yamagata Prefecture La France jam-filled whipped bread that allows you to enjoy the refreshing fruit taste.

Koppe-pan series by prefecture

The "Koppe-pan series by prefecture" is a series of koppe-pan made from rice flour from each prefecture in Tohoku, finished with a polyhydric method and sandwiched with whipped cream using ingredients from each prefecture in Tohoku. Koppe-pan using prefectural ingredients from Akita, Iwate, and Aomori prefectures will continue to be released in the Tohoku area through May of this year.

Lawson in the Tohoku area has about 20% of the sales of sweet buns, and koppe-pan products are the most popular area compared to other areas in Japan. The main purchasers of the products so far are men in their 40s and 60s, but this series of products has been developed so that women can also enjoy them.