From January 2022, Fujiya will introduce Western confectionery for a limited time as "Fujiya Shortcake 100th Anniversary Year". There will also be an event.

Fujiya Shortcake 100th Anniversary Year

Fujiya's first shortcake was released in 1922. Since the 100th anniversary will be celebrated in 2022, a logo with a shortcake motif will be prepared, and leaflets will be distributed sequentially at each store from January 1st. Also, from "Shortcake Day" on the 22nd of every month to the end of the month, special cakes with the image of "Shortcake 12 Story" will be lined up in stores.

It will be sold at Fujiya pastry shops as well as some Fujiya restaurants. The tax rate is different for eating and drinking at the eat-in space of Fujiya pastry shop and Fujiya restaurant. However, depending on the store, it may not be available or may be sold out. Please note that the contents and design may change, and the contents of the event may be changed or canceled.

Western confectionery shop Fujiya SHORTCAKE 100TH ANNIVERSARY

In addition to this, the shop "Western Confectionery Fujiya SHORTCAKE 100TH ANNIVERSARY" with the concept of shortcake will open from January 5 to 18 at the Nihonbashi Mitsukoshi Main Store in Tokyo, and "Shortcake Bar" and "Macaron Freger" will be available as limited Western confectionery. "Creamy short of melty strawberries" will be dealt with. In addition, "Shortcake 100th Anniversary Original Macaron Rusk" will be distributed.

Shortcake bar

"Shortcake Bar" is a stick cake with milk sugar coating, with milky cream and freeze-dried strawberries sandwiched between butter-flavored dough and dough with strawberry jam. .. The top surface is also decorated with freeze-dried strawberries. The selling price is 1,500 yen (tax included, same below) for 4 pieces.

Macaron Freger

"Macaron Freger" is an image of Freger, also known as French shortcake, and is a combination of white and red macaron rusks and vanilla cream. The white macaroons represent the sponge, and the red macaroons represent the strawberries. The top is decorated with vanilla cream and dried strawberries. The selling price is 400 yen.

Creamy short of strawberry that melts

"Creamy short of strawberry that melts and melts" is said to be a slightly different shortcake that uses two types of whipped cream with different whipped cream. Strawberries are also trapped in the cream, and when the wrapping band is removed, the cream on the top surface flows out. The selling price is 626 yen.

Shortcake 100th Anniversary Original Macaron Rusk

"Shortcake 100th Anniversary Original Macaron Rusk" can be received in limited quantities each day on a first-come, first-served basis if you purchase 1,000 yen or more at the Western confectionery shop Fujiya SHORTCAKE 100TH ANNIVERSARY.